Remove 2008 Remove definition Remove Features Remove Media Plans
article thumbnail

B2B Lead Generation Using a Business Blog

Industrial Marketing Today

The focus here is definitely on quantity. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 They want better qualified and sales-ready leads. All Rights Reserved.

article thumbnail

Can Industrial and B2B Marketers Learn Creative Problem Solving.

Industrial Marketing Today

Along the way, kids demonstrated the very definition of creativity: alternating between divergent and convergent thinking, they arrived at original and useful ideas. We need to develop customer-centric solutions-based marketing content instead of product-centric features and benefits marketing collateral. All Rights Reserved.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

After Google Voice and its third-party apps were turned down by Apple due to “it duplicating features that the iPhone comes with (Dialer, SMS, etc),&# Google built a completely browser-based app , avoiding the restrictions and not having to split the profits. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Companies definitely need to start realizing that social media should be used to attract good leads, not just unrelated followers or fans. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Listen, respond, and adjust not just your marketing message, but your entire value delivery chain.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

It punches a hole in the theory that social media and content creation success has to be a huge time commitment. This program definitely required some set up and integration work that goes well beyond the norm. Tougher to do in some CPG categories where history and tradition is rooted in feature/benefit selling. Awesome post!!

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

You can also ask for training to make sure you’re using all the features to the best advantage. I don’t think I’ve seen that happen in any of my accounts but I’ll definitely be double checking and looking out for it now. So while I definitely measure it and use it to rank I try not to rely on it to heavily.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Mentioning – or even featuring – corporate involvement is an effective means to raise awareness and need, especially for lesser-known (but equally deserving) charities and causes. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Great thoughts, Laura! All rights reserved.