Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

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Buzz Marketing for Technology

JUNE 27, 2008

Industry Switch. Edit Profile. Mon, Jun 16, 2008 13:22 EDT. Digg this Slashdot Reddit. Tue, Jun 17, 2008 6:04 EDT. CEO BT Industrials, Inc. Customers dont understand how software vendors work. Enterprise Architecture. LEADERSHIP. Continuing Education. Certification. Masters (MBA). Time Management.

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Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

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Webbiquity

OCTOBER 5, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. HOW TO: Make the Most of Your Twitter Profile Page by Mashable. How to Turn Your Twitter Profile Page into an SEO Masterpiece by TwiTip.

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B2B Marketing Zone Posts

NOVEMBER 2, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. However, anyone that can open a.

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B2B Marketing Enterprise Management Planning Work Management 40

Convince & Convert

MARCH 9, 2010

Somebody’s “strange&# social network is someone else’s potentially thriving customer community. There are more than two million specialty communities on the Ning platform alone, giving you ample opportunities to find your fans and customers. And if your customers are on VampireFreaks.com (which has 2.2

Social Media 135

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Webbiquity

JANUARY 17, 2011

5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year. For example, women (63%) are more likely than men (56%) to post comments and likes to their profile, suggesting that women show a greater tendency to engage in personal communication. Meanwhile, 56% of those enterprises have a Facebook profile.

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Webbiquity

SEPTEMBER 8, 2010

Another notable Pam Dyer post, this one summarizing a study from online advertising network Chitika which shows that Twitter is the best place to share news: 47% of the outbound traffic from Twitter goes to news sites, vs. 28% from Facebook, 18% from Digg and an imperceptable share from MySpace.

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Convince & Convert

SEPTEMBER 20, 2010

The fundamental premise of social business is that you are interacting and engaging with customers and prospects on a one to one or one to few basis. Do people really think that you can get SM religion one day and your customers/fans will all be singing your praises the next? And that takes time. Trust takes time.

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