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How To Use the Hero’s Journey for Content Marketing: A Good Story Goes A Long Way

Marketing Insider Group

Content foundations are must-have artifacts like buyer profiles, industry and competitor data, search keyword analysis, content performance data, and key marketing messages. Despite the uncertainty many of us feel about the future of our profession, staying grounded in content foundations should provide confidence going forward.

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Make Your LinkedIn Profile Work for You | chrisbrogan.com

Buzz Marketing for Technology

Make Your LinkedIn Profile Work for You. May 19, 2008. The first horror show I see when reading other people’s LinkedIn profiles is that they’re written completely dry, as if robots are the only thing that will read them. Make sure your profile reflects that. Comment by lou suSi on May 19, 2008 @ 7:15 am.

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A sales-side view of marketing, automation and AI

Martech

Founded in Berlin, Germany in 2008, the company started a European business-focused division five years ago. And it’s going to be the likely customer that’s within a profile, we’ve identified to be our higher win rate and our higher average deal.

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Tech layoffs? Great companies are actively hiring marketing technology talent

chiefmartech

For my inaugural post in 2008 , I did a Google search for the phrase “director of marketing technology” It turned up 7,520 matches. we ran some recruiter searches on LinkedIn and found that ~150,000 people have “marketing technology” in their profile. There are many splendid varieties of marketing technologists.

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Activate Acquires Green Leads

Smashmouth Marketing

Back in 2007, Linda and I had no idea we would have built a global pipeline generation company that the Fortune 1000 and some of the biggest tech firms in the industry would trust to generate their sale pipeline from high level Ideal Customer Profile leads (ICPs) to booked and confirmed Sales Qualified Leads (SQLs, or appointments).

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Thought Leader and Influencer Interview with Maribel Lopez Founder and Principal Analyst, Lopez Research LLC

Thinkers360

Thinkers360 In-Depth Profile & Portfolio: Maribel Lopez Social Media: LinkedIn | X Book: Right-Time Experiences: Driving Revenue with Mobile and Big Data. After several technology marketing and market research industry analyst roles, I took the leap and created my own independent analyst practice in 2008.

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Visible Expert Profile: Tim Ash

Hinge Marketing

This profile focuses on Tim Ash, a Visible Expert for website conversion rate optimization (CRO). Similar to Visible Experts Charles Green , Alan Weiss , and Lori Randall-Stradtman , Tim’s ascension to Visible Expert status was cemented by the success of his book, Landing Page Optimization, published in 2008. Becoming a Lead Dog.