Engagio

OCTOBER 13, 2020

response rate (according to InfoTrends), while account-based advertising has its own limitations: Average CTR of display ads is 0.1%. B2B match rates can be as low as 20%. Back in 2008 when people were adopting marketing automation for the first time, they thought that was hard too. I know all this sounds hard.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Engagio

OCTOBER 1, 2019

response rate, while account-based advertising has its own limitations: Average CTR of display ads is 0.1%. B2B match rates can be as low as 20%. Back in 2008 when people were adopting marketing automation for the first time, they thought that was hard too. According to InfoTrends, email-only campaigns have a 7.9%

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

Hubspot

FEBRUARY 17, 2012

CTR (Click-Through Rate) - The percentage (the number of unique clicks divided by the number that were opened) of recipients that click on a given URL in your email. Conversion Rate - The percentage of recipients who respond to your call-to-action in an email marketing campaign or promotion. 25 per email address.

Cost Per Thousand 28

Cost Per Thousand Email Marketing CPM Opt-out 28

Hubspot

DECEMBER 21, 2010

CTR (or Click-through rate) - The percentage (the number of unique clicks divided by the number that were opened) of recipients that click on a given URL in your email. Conversion rate - The number or percentage of recipients who respond to your call-to-action in a given email marketing campaign or promotion.

Cost Per Thousand 28

Cost Per Thousand Email Marketing CPM Privacy Policies 28