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The Ultimate Glossary: 44 Email Marketing Terms Marketers Must Know

Hubspot

FEBRUARY 17, 2012

CTR (Click-Through Rate) - The percentage (the number of unique clicks divided by the number that were opened) of recipients that click on a given URL in your email. Conversion Rate - The percentage of recipients who respond to your call-to-action in an email marketing campaign or promotion. 25 per email address.

Cost Per Thousand 28
Cost Per Thousand Email Marketing CPM Opt-out 28
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Glossary: 29 Email Marketing Terms Marketers Must Know

Hubspot

DECEMBER 21, 2010

CTR (or Click-through rate) - The percentage (the number of unique clicks divided by the number that were opened) of recipients that click on a given URL in your email. Conversion rate - The number or percentage of recipients who respond to your call-to-action in a given email marketing campaign or promotion.

Cost Per Thousand 28
Cost Per Thousand Email Marketing CPM Privacy Policies 28
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