The Future of B2B is Changing. Are You Ready?
Engagio
OCTOBER 13, 2020
response rate (according to InfoTrends), while account-based advertising has its own limitations: Average CTR of display ads is 0.1%. B2B match rates can be as low as 20%. Back in 2008 when people were adopting marketing automation for the first time, they thought that was hard too. I know all this sounds hard.
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