Industrial Marketing Today

JUNE 24, 2010

This long time staple has become the Rodney “No Respect&# Dangerfield of B2B and industrial marketing. I’ve read several articles about the impending death of email marketing because of the steady decline in open and click-through rates (CTR). Are those predictions a little premature? Copyright © 2010 Tiecas, Inc.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Hubspot

MAY 23, 2017

It's why I started HubSpot's agency partner program in 2008, and why I've launched an agency partner program at my new company, Databox. 1) Your Own Marketing Sucks. But this doesn't mean your agency shouldn't do inbound marketing. They even wrote the book on inbound marketing to engineers. "By

Advertising Agencies 69

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 69

Hubspot

APRIL 3, 2013

Then -- somewhere around 2008 -- blogging took a back seat to social media, and all anyone could talk about was platforms like Twitter, Facebook, Foursquare and, yes, even MySpace. Social media was all the rage, and blogging was, well, old and worn out. The Blog Post as the New Ad Unit. And that is why the blog post is the new online ad unit.

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28

Convince & Convert

SEPTEMBER 14, 2010

Does this give you a better insight into what they need to achieve their goals and what you could be doing to improve your marketing mix or their customer experience? Marketing is not only about messaging. If you’re looking for justifying budget dollars, there are many sources that are more effective than CTR.

Social Media 123

Social Media Work Management Marketing Management Media 123

Engagio

OCTOBER 13, 2020

These firms are adopting ABM to drive growth, even as results from inbound marketing have flattened due to competition and noise. This explosion in marketing noise has made it more difficult to reach buyers through digital channels, making it more important than ever to orchestrate human and digital touches.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Engagio

OCTOBER 1, 2019

These firms are adopting ABM to drive growth, even as results from inbound marketing have flattened due to competition and noise. This explosion in marketing noise has made it more difficult to reach buyers through digital channels, making it more important than ever to orchestrate human and digital touches.

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

Hubspot

FEBRUARY 17, 2012

Email marketing is a central part of your inbound marketing strategy, but it can be an intimidating tactic to tackle if you're a newbie. Heck, even seasoned email marketers are continually learning new terms (we learned some new ones for this post!) Copyright © 2008 Constant Contact, Inc. 25 per email address.

Cost Per Thousand 28

Cost Per Thousand Email Marketing CPM Opt-out 28