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SEM Mystery: The Case of the Missing Leads

Webbiquity

Originally published on the WebMarketCentral blog in December 2008. Sugar wasn’t going to like this, and as the old saying goes, hell hath no fury like a woman with an underproducing SEM campaign. I tried running the numbers by campaign, by CTR, by landing page—everything seemed random. “Care for a drink? Tweet This!

SEM 100
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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year. And email messages that include at least one social sharing option generate a more than 30 percent higher click-through rate (CTR) than emails with no social sharing options. B2B Marketing: Red-Headed Step-Child of SEM World? by aimClear.