article thumbnail

Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

3) Cross functional participation is important - but consensus is only a “nice to have&# : Much of the long range benefits from doing this work brilliantly accrues from driving cross functional execution(Marketing/Support/Business Units). On June 24th, 2008, Josh Ledgard said: I agree completely. Upcoming Events.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

You can’t sell ideas, and unless companies of all sizes can figure out how to assign real or at least believable revenue or cost reductions to social media, this entire movement is going to flame out in 18 months. So, in your experience, are there products making those cross-references? Thanks for the insightful blog post.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I also learned the lesson and critical importance of being authentic and transparent. I also learned the lesson and critical importance of being authentic and transparent. She introduced me to personal development when I was at a very dark cross roads in my life. Thanks Jay for the awakening and thought provoking exercise.

article thumbnail

What Salespeople Need to Know About the New B2B Landscape

xiQ

Selling has always been more about the buyer than the seller. With these changes in mind, understanding where customers are, and how to interact with them appropriately in a given stream, are now central to effective selling. That is, core solution-selling and account-management skills still matter. by: Frank V.

article thumbnail

What Salespeople Need to Know About the New B2B Landscape

xiQ

Selling has always been more about the buyer than the seller. With these changes in mind, understanding where customers are, and how to interact with them appropriately in a given stream, are now central to effective selling. That is, core solution-selling and account-management skills still matter. by: Frank V.

article thumbnail

What the Story of Bitcoin Can Teach Financial Marketers

Content Standard

On October 31, 2008, on a forum board dominated by cryptography enthusiasts, programmers, and privacy anarchists, a nine-page white paper appeared from a user going by the name Satoshi Nakamoto. Satoshi’s trust and fame in the community wasn’t a product of branding; it was the result of transparency. Be like Satoshi.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. I think now is an opportunity for people and companies to embrace a level of transparency and honesty that hasn't been seen in long time.