Industrial Marketing Today

AUGUST 24, 2009

If you are not a professional copywriter, coming up with new content regularly can be a difficult task. Let me assure you that with some practice, all this will become very natural and you’ll be creating content like a professional copywriter in no time at all. Get the free “Step-by-Step Guide to Website (re)Design” now. Resources

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

MAY 18, 2010

Do they really communicate better with our audience or are we as copywriters/content creators just being lazy? Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Industrial Marketing Today

JUNE 19, 2010

Creating engaging marketing content is NOT clever wordsmithing B2B marketing content that will truly engage you audience and nurture them until they are ready to make the purchase decision, requires more than just copywriting and/or hiring someone who can put a clever spin on words. Get the free “Step-by-Step Guide to Website (re)Design” now.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

JUNE 3, 2010

The ones that I hear most often are: The budget is already very tight and we don’t have any money to hire an outside copywriter. Various stakeholders can use these templates to fill in the details while adhering to the fundamental 5W’s of copywriting – Who, What, Where, When and Why. How hard can it be to write some words? Resources

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

MAY 14, 2010

The primary ways industrial companies participate in social media today are through community/discussion sites for customers as well as similar internal sites for employees whereas adoption of newer social media tools like Twitter is very low at only 9% (Source: Social Media Use in the Industrial Sector by GlobalSpec ).

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Convince & Convert

APRIL 6, 2010

Twitter Lists How your company or product are referred to in consumer-created Twitter lists can yield important taxonomy insights. Go to your Twitter account, and click on “listed&# next to your followers count, and see how the lists that include your Twitter account are named. What shows up in these search results?

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

Convince & Convert

SEPTEMBER 15, 2010

Maureen Monfore I’m a freelance B2B copywriter and I’ve noticed in the last year or two in particular, companies are noticing the need for customer stories. link] Antonia Harler Jay, I have actually just finished my thesis on Twitter for CRM. Case studies are one of the most popular forms of collateral. How can I help you?

Social Media 165

Social Media Media Webinar Metrics Paid Search Agency 165