Industrial Marketing Today

MAY 7, 2010

One would think lead nurturing would be very important if marketing is to be held more responsible for revenues but that was not the case, it was seen as the least important role by 14 percent of the respondents ? Copyright © 2010 Tiecas, Inc. Privacy Policy | Site designed by AMAInteractive a div. of Tiecas, Inc.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Industrial Marketing Today

MAY 11, 2010

Lead generation and lead nurturing have been put on the backburner and clients are interested only in finding leads that are ready to buy now (see my previous post, “The Role of B2B Marketing is Shifting from Lead Generation to Revenue Generation.” ). Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

OCTOBER 2, 2010

Are you interested in lead generation, lead nurturing and/or building authority and brand awareness? Copyright © 2010 Tiecas, Inc. Privacy Policy | Site designed by AMAInteractive a div. WHY : Why are you sending out this email campaign? Define your business objectives and what you expect to accomplish.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JULY 9, 2010

Copyright © 2010 Tiecas, Inc. Privacy Policy | Site designed by AMAInteractive a div. All Rights Reserved. of Tiecas, Inc. Resources

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Hubspot

FEBRUARY 17, 2012

Email Campaign - An email or series of lead nurturing emails designed to accomplish an overall marketing goal. Privacy Policy - A clear description of a website or company’s policy on the use of information collected from and about website visitors and what they do, and do not do, with the data. All rights reserved.

Cost Per Thousand 28

Cost Per Thousand Email Marketing CPM Opt-out 28

Hubspot

DECEMBER 21, 2010

Campaign - An email marketing message or a series of messages - such as Lead Nurturing - designed to accomplish an overall marketing goal. Privacy policy - A clear description of a website or company’s policy on the use of information collected from and about website visitors and what they do, and do not do, with the data.

Cost Per Thousand 28

Cost Per Thousand Email Marketing CPM Privacy Policies 28