ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?
Ambal's Amusings
OCTOBER 15, 2009
Forrester Blog for Interactive Marketing Professionals. Many organizations spend thousands of dollars each month on search marketing to take advantage of this increase. Many marketers focus on conversion rates of specific phrases or banners and are ignoring other valuable information. Bounce rate should be analyzed daily.
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