Face-to-Face Selling Is Still Effective
Kaon
NOVEMBER 3, 2015
Forrester Research released a study on how B2B marketers will be allocating budgets in 2015, and the #1 category across the board is face-to-face events, just as it has been since 2008. Why, in this age of content marketing, social media, and digital marketing, do people still need the personal touch? Even more than digital marketing.
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