Is Your Marketing Plan SMART?
B2B Marketing Traction
AUGUST 4, 2011
I work with business owners of small to mid-size companies. Not many companies track results and keep doing the same marketing regardless. According to a Technorati study from 2008, blogs have a 94% abandonment rate. Especially in tough economic times, they have limited resources to spend on marketing. Measurable. Attainable.
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