Convince & Convert

JULY 27, 2010

RSS subscriptions are up. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. You might expect that this blog that has been written almost entirely by me for two years would experience a bit of a lull during this period, as different authors with less blogging experience took over. Visits are up.

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Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. No other media channel communicates a deeper, richer message or leaves a more lasting impression than video.

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Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Convince & Convert

MAY 27, 2010

Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides. This was an item requested by approximately 125% of Swix’ customers, and the company was finally able to pull it off.

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Convince & Convert

FEBRUARY 15, 2010

Won’t we soon see forms that ask us to choose one or all of these contact methods: Email newsletter Blog (via RSS or email) Twitter Facebook Remember, social media is an ingredient, not an entree. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] Graeme White interesting! Dare I say the “digital glue?&#

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Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

JULY 28, 2010

link] [link] duane forrester Alltop RSS – 5 Ways to Turn Helpfulness Into Marketing Greatness [link] [link] Matt McDougall 5 Ways to Turn Helpfulness into Mktg Success. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Great list, looks a lot like the discovery we do prior to content planning.

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Convince & Convert

MARCH 23, 2010

If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As then you have a much better chance that they’ll return or sign up for your RSS feed, email newsletter or other call to action. Consequently, I have two recommendations. Great post!

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Convince & Convert

FEBRUARY 5, 2010

I'd suggest that you move the search box somewhere below the navigation– maybe above the RSS feed option on the right? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. [link] Molly Carter Gaines I'm a little torn between #1 and #3– but my final vote is for #1. All rights reserved.

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Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

MARCH 25, 2010

Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Need to see the increase in Twitter followers over time? Presto, a pretty graph in about 3 seconds flat. All rights reserved.

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Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Too often we see social media strategies that involve putting photos into Flickr, videos into YouTube or the creation of a Facebook application and then never revisiting the environment to engage with the communities around this content.

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Convince & Convert

JUNE 22, 2010

link] La cultura corporativa es clave en el éxito de una campaña #SMM [link] Community Managers RT @tcreativo: ¿Crees o no crees en #SocialMedia? link] La cultura corporativa es clave en el éxito de una campaña #SMM [link] Community Managers RT @tcreativo: ¿Crees o no crees en #SocialMedia? Good luck converting the masses !

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Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

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Social Media Paid Search Agency Media Advertising Agencies 122

Buzz Marketing for Technology

JUNE 27, 2008

Written by Josh Catone / May 12, 2008 5:00 AM. / A number of large web development discussion communities host contest areas, including NamePros , v7 Network , and Webmaster Talk. The software development community -- especially the open source community -- has long used "bounties" to help lure developers to certain tasks.

Enterprise Management 100

Enterprise Management Work Management Marketing Management CMS Development 100

Convince & Convert

SEPTEMBER 21, 2010

I have subscribed to your rss feed as well. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Thanks again. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

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Convince & Convert

JULY 8, 2010

Seth Godin predicted that RSS would kill email. Well, it’s certainly weathered the wooden stakes of pundits and the introduction of IM, RSS, Skype, MySpace, Facebook & Twitter quite well. link] [link] Bob Johnson 5 predictions of the end of email, 2004 to 2010 (RSS to FB): Why it isn't happening soon at [link] [link] Allison B.

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RSS Paid Search Agency Social Media Email Marketing 129

Convince & Convert

SEPTEMBER 21, 2010

You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing. Socialmention.com is basically a social search engine, if the business name is unique it can be a good option. Hope that helps!

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Social Media Media Paid Content Work Management 157

Online Marketing Institute

OCTOBER 1, 2010

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. You can follow any responses to this entry through the RSS 2.0

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Convince & Convert

MARCH 22, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

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Paid Search Agency Webinar Metrics Social Media Advertising Agencies 108

Convince & Convert

APRIL 8, 2010

Making wifi available on the NYC commuter bus gives me the option of laptop (convertible Fujitsu tablet) or iPad; iPad gets the nod when I'm not trying to do heavy lifting of spreadsheets, word docs, etc. When I'm clearing emails or reading (RSS, web, ReadItLater, etc.), All rights reserved.

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Paid Search Agency Content Social Media PR 137

Convince & Convert

MARCH 16, 2010

Twitter success requires an understanding of the unique rhythms and cadences of the community, and a give first, get later mentality that is a bit counterintuitive at first. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. What’s Happening? it asks, followed by a box and a blinking cursor.

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Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. If your community is there, then you should be too, and the question is really rhetorical, isn’t it?

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Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. If your community is there, then you should be too, and the question is really rhetorical, isn’t it?

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

SEPTEMBER 21, 2010

Use WWSGD to include a little message before or after each of your posts, asking readers to subscribe to your RSS feed (or buy you a drink). Note that nearly 40% of all subscribers to this blog are via email, not RSS. Katie Morse Community Manager @misskatiemo [link] [link] Katie Morse Jason – great post!

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Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

SEPTEMBER 23, 2010

Concepts under consideration include a variety of different search results (not just by time, but possibly by relevancy or impact), analytics, RSS feeds, widgets and more. What neither of them seems to have is an RSS feed for results, which would be the Holy Grail of Facebook open-graph API monitoring. It's weird on RSS.

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Online Marketing Institute

OCTOBER 31, 2010

Use WWSGD to include a little message before or after each of your posts, asking readers to subscribe to your RSS feed (or buy you a drink). Note that nearly 40% of all subscribers to this blog are via email, not RSS. Katie Morse Community Manager @misskatiemo [link] [link] Katie Morse Jason – great post!

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Social Media Paid Content Tools Media 40

Convince & Convert

JUNE 28, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. This is functionally similar to the Creative Brief that ad agencies have been using for decades to help copywriters and artists understand the psychology of the customer, and what needs to be included in the advertisement. All rights reserved.

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