2008 Case Studies Information Touchpoints 
markempa
AUGUST 1, 2017
Quite a while ago, it occurred to me that if we can find the touch point in integrating sales and marketing, we could really help things out and so Tim Riester and I, we dove into it, and we’ve made the touchpoint, the definition of a lead. Ideally, if we can help our customer buy, they never feel any pressure from us.
SpotMe Blog
JUNE 13, 2023
Disclaimer: The objective of this list is to share useful information. We will review your information the next time we update it. They use event data to inform decisions, then consistently deliver small thoughtful touches and big unforgettable experiences. It is not for commercial purposes.
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chiefmartech
AUGUST 1, 2016
The good folks at DataXu , in collaboration with market research firm MORAR and Withpr , have produced a fantastic quantative research study on the current state of marketing technology management: Modernizing the Mix: Transforming Marketing Through Technology and Analytics. 2008) and Rise of the marketing technologist (2010).
Single Grain
JULY 16, 2020
Of course, this is also good advice anytime things go a little awry (like the 2008 recession or whenever unemployment rates get higher, etc.). For example: Pretty much all schools across the world are now providing virtual classes to continue their students' studies. Get A Free Consultation.
Convince & Convert
SEPTEMBER 20, 2010
Two Sides of the Same Coin A remarkable recent study by MarketingProfs, however, pokes a hole in even that notion of B2B and B2C social media divergence. The differences may then lie in use cases and expectations. Thanks for sharing good support information for B2B social media. Private brand communities vs. Facebook.
Content Standard
OCTOBER 15, 2018
That was 2008. Yet the modern marketing experience is by its very nature multichannel, consisting of a vast array of touchpoints that add up to create an overarching brand story. To summarize, marketing leaders need enterprise-wide visibility into all brand touchpoints, stat. What Your Lack of Visibility Is Really Costing You.
SnapApp
APRIL 25, 2018
Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. We basically take our user base, ask them a bunch of questions, and then use that data to inform our B2B audience. . . Sonja Jacob. Kristin Hillery.
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