Industrial Marketing Today

JANUARY 26, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The 6 essential rules of a website redesign – Ignore them at your peril by Achinta Mitra on January 26, 2010 in Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development Is you current website an asset or a liability?

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

AUGUST 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Your Industrial Website Still Just a Business Card? If you need more empirical proof, then look at the recent study done by GlobalSpec, Trends in Industrial Marketing 2010: How Manufacturers are Marketing Today. He is the Founder & President of Tiecas, Inc. –

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60

Buzz Marketing for Technology

JUNE 27, 2008

It is the younger generation that Tom mentions as possible change agents who use web 2.0 Supernova 2008 - Interview with Umair Haque. Enterprise 2.0 April 2008. March 2008. February 2008. January 2008. Election 2008. Enterprise 2.0. Enterprise Rave 2.0. Web Advertising.

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

WebMarketCentral

SEPTEMBER 14, 2009

Examples include David Raab's Guide to Demand Generation Systems , Marketo's Landing Page Test Calculator and this podcast from Laura Ramos on using Web 2.0 tactics to boost b2b marketing results. If you don't want to see their ads, a fee-based version is available for a reasonable $25 per year.

Tools 20

Tools Best Practices Web 2.0 Adwords 20

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Instead, I found something on Media Curation, which I thought was close enough: Media Curation is the emerging trend toward creating media content using a mix of machine and human resources.

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Curation RSS Web 2.0 Content Marketing 60

Online Marketing Institute

MARCH 13, 2011

Laura Ramos , a principal analyst at Forrester Research who focuses on business-to-business marketing trends and technology, says that services like Demandbase could prove useful, but adds that it may be hard to measure its impact on sales and marketing. “How do you leverage otherwise anonymous traffic? 6) ERP (17) Internet Cust.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Online Marketing Institute

JUNE 22, 2009

I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. The new B2B marketing is Content Marketing.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Convince & Convert

SEPTEMBER 21, 2010

That is the value to me of Web 2.0 That is the value to me of Web 2.0 That is the value to me of Web 2.0 j Deborah L Maue Social media = Web 2.0. Deborah L Maue Social media = Web 2.0. Deborah L Maue Social media = Web 2.0. Two of my friends were too.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

There is an amazing amount of great content about B2B marketing out there, ranging from trends in demand generation to best practices in lead nurturing, lead scoring, and landing page optimization to how to buy and select marketing automation systems. Practical B2B Lead Generation (podcast with MarketingSherpa). blog post).

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

Convince & Convert

APRIL 22, 2010

Content Marketing & Thought Leadership Most often used in a B2B scenario, you create and distribute free information snacks so you can sell paid meals down the road. Capitalize on what is now while having enough foresight to catch the coming trends. link] #socialmedia [link] Danny Brown It's like the old Web 2.0

Social Media 129

Social Media Paid Content Media Advertising Agencies 129

Convince & Convert

SEPTEMBER 20, 2010

Many large companies see social media great for B2C, but the B2B companies find it hard to think that it can fit for them as well. Many large companies see social media great for B2C, but the B2B companies find it hard to think that it can fit for them as well. They just don't think it's really that important.

Social Media 160

Social Media Media Webinar Metrics Marketing & Strategy 160