Online Marketing Institute

NOVEMBER 28, 2012

2008 FOLIO Award Winners. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company.

B to B 40

B to B Paid Content Social Media CMS Development 40

Leading Results Rambings

AUGUST 4, 2013

(note: Thanks to our friend Dawn Westerberg for sharing her views on the time/value of marketing tactics – she provided us with the seeds on which this idea grew). B-to-B Marketing Content Marketing Inbound Marketing Lead Generation Marketing Search Marketing'

Lead Ranking 55

Lead Ranking B to B Lead Scoring Advertising Agencies 55

Customer Experience Matrix

SEPTEMBER 3, 2009

This showed that as of December 2008, search was still the most common Internet activity (used by 85.9% of the online population), compared with just 65.1% By contrast, the Pew Internet & American Life Project Survey in December 2008 found only 35% of adult online Americans had a social media profile.

Spending 120

Spending Media Mobile Advertising Forrester 120

WebMarketCentral

JUNE 18, 2008

MarketingSherpa has just released its 2008 B2B Lead Generation Handbook (that's a link to the free executive summary PDF; the complete report will run you a cool $500). The 22-page executive summary contains some useful information for B2B marketers and CEOs (plus a little bit of misinformation best disregarded).

Lead Generation 20

Lead Generation Lead Scoring Lead Ranking B2B Thought Leadership 20

Online Marketing Institute

JANUARY 4, 2011

Our Online Marketing Blog has as many or more RSS subscribers than Search Engine Watch so being able to write there provides a lot of exposure for employees. Sutton Anne Holland Brad Bortone Chris Heine Daniel Burstein David Kirkpatrick David Meerman Scott Jen Doyle Jeanne S. We treat it as a privilege.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

While still a workhorse for b-to-b companies, e-mail marketing is getting increasingly stiff competition for mind share from social networks such as [.]. This is up from 16% in 2008. Web users spent an average of 4.6 hours a week on social sites in September, compared with 4.4 Is the era of PR over? Tweet This!

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40