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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

Lead Generation. 2008 FOLIO Award Winners. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. CMS Insights.

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How to Get Found In the Sea of Content

Leading Results Rambings

First, look at our chart of how advertising and branding works for lead generation over time. When the advertising or SEO campaign stops, the leads fall off. #1 Read our blog post on Content Based Search Engine Optimization and get more information on how small successful steps leads to getting great rankings for SEO.

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Business Value of Social Networking

Industrial Marketing Today

But like many b-to-b marketers, I’m not sure how it has impacted my business. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Copyright © 2010 Tiecas, Inc.

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What Works Now in B2B Lead Generation, Part 2

WebMarketCentral

MarketingSherpa's report provides useful advice for incorporating video into B2B lead generation plans, such as best practices in properly tagging corporate videos uploaded to YouTube. YouTube and the Paradox of Video Quality Online video is hot for many reasons: it's engaging, portable, re-usable and increasingly searchable.

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What Works Now in B2B Lead Generation, Part 1

WebMarketCentral

MarketingSherpa has just released its 2008 B2B Lead Generation Handbook (that's a link to the free executive summary PDF; the complete report will run you a cool $500). When hiring an agency or consultant, B-to-B experience is not as important as is dedicated SEO experience.

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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

Oxford International Modernizes Vehicle Order Management System for Leading European Automaker, an IBM Case Study. Forrester Wave: Service Desk Management Tools, Q2 2008. Comparing Google and Other Leading Messaging Security Solutions. 2008 Annual Google Communications Intelligence Report. Energy Efficiency. Mainframes.

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Blogs are Becoming the New Front Door for Prospects: Is Yours Open?

Online Marketing Institute

Two factors are at work here: Blog content that is frequently updated and loaded with your team’s most important keywords lead to greater visibility on search engines. Email Marketing: Improve deliverability by deleting subscribers? “With social media and blogging, it’s kind of changing that dynamic.&#

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