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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

Sales & Marketing. --> Bloggers. --> Resources. 2008 FOLIO Award Winners. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. B-to-B Print Advertising Drops in July. White Papers. Video Center. Browse Issues.

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Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

This showed that as of December 2008, search was still the most common Internet activity (used by 85.9% By contrast, the Pew Internet & American Life Project Survey in December 2008 found only 35% of adult online Americans had a social media profile. Zenith Optimedia pretty much agrees: its October 2008 report shows U.S.

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Business Value of Social Networking

Industrial Marketing Today

But like many b-to-b marketers, I’m not sure how it has impacted my business. Even though the use of social media like Facebook, Twitter and LinkedIn is growing exponentially, there is a raging debate about measuring its ROI. So, I’m leaning more towards Seth’s point of view. Copyright © 2010 Tiecas, Inc.

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Blogs are Becoming the New Front Door for Prospects: Is Yours Open?

Online Marketing Institute

Recruit multiple bloggers Effective blogs are updated frequently. Newton’s team uses nine or 10 regular contributors from within the company, as well as three to four frequent guest bloggers, including customers. Plus, each blogger’s writing style will incorporate keywords in different ways to attract search engines.

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Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

People are now curating lists of the most influential bloggers by Klout score. Why Chris Brogan is invincible - grow - Practical Marketing Solutions , November 14, 2010 I am fascinated with uber-blogger Chris Brogan as a cultural icon of the social media revolution. This is up from 16% in 2008. ReTweeting. Reporting news.