Online Marketing Institute

NOVEMBER 8, 2010

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008. Learn more. Andy Sheets Good info.

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Martech Advisor

MARCH 11, 2020

In this article, Reltio founder and CEO, Manish Sood, covers the two dominant solutions used to manage customer data: Master Data Management (MDM) and Customer Data Platforms ( CDP). Some now include analytics like predictive modeling or machine learning; others integrate channel delivery applications.

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Online Marketing Institute

NOVEMBER 4, 2010

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008. Learn more. The candidate mu.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

chiefmartech

OCTOBER 30, 2016

The above cartoon by Tom Fishburne was not part of the original article. Cross-channel attribution (or “multi-touch attribution”) became a popular concept at the time when web analytics had just completed its journey from IT to the marketing department (circa 2008). I do not believe in marketing “attribution”.

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Marketing Attribution Paid Content Work Management Analytics 40

Convince & Convert

JULY 8, 2010

I mean it in a 2010, gothic cool sort-of-way in which vampires are smart, sexy, bankable characters who can’t be killed and are making boatloads of cash for the people who channel them into books, TV shows & movies. The multi-email address approach is actually very old school. Skeptical of the analogy? Email Won’t Die.

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