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It’s Data Privacy Day. Again. Still.

The Customer

Data Privacy Day, Jan. 28, is an international effort to spread awareness about data privacy and educate individuals on how to secure their personal information. It also works to encourage businesses to respect privacy and be more transparent about how they collect, store and use data. Manage your privacy settings.

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iOS 15 is out, but marketers can shake off the loss of email open rates

Martech

The best news to come out of “Pixelgeddon” – also known as Apple’s Mail Privacy Protection feature, which went into effect on Monday, Sept. I can remember how people were taken aback by Loren McDonald’s open-rate rant from way back in 2008, Why the Open Rate Must Die. Apple’s privacy changes are here.

Open Rate 140
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Winter is coming: Goodbye cookies, hello contextual

ClickZ

As behavioral targeting enters its autumn, contextual targeting offers advertisers the opportunity to target accurately whilst still being privacy compliant. Integral Ad Science was founded in 2009, their main competitor DoubleVerify (DV) was founded in 2008. The first is powerful, global data privacy legislation.

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5 Excellent Productivity Tips For Google Reader

Buzz Marketing for Technology

Written by: Abhijeet Mukherjee on Wednesday, June 18th, 2008 Posted to: Reader 6 comments, add yours! Here is an article which tells you how to manage RSS overload using trends in Reader. Now everyday when you read feeds, there might be many articles which you’d like to tag separately. Jake on 18 Jun 2008 at 10:55 pm.

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Reinventing Invention: Online Only Video: The New Yorker

Buzz Marketing for Technology

May 12, 2008. From “Stories from the Near Future,&# the 2008 New Yorker Conference. Watch more videos from the 2008 New Yorker Conference. AUDIO: The Campaign Trail Podcast : June 26, 2008. AUDIO: The Campaign Trail Podcast : June 12, 2008. AUDIO: The Campaign Trail Podcast : June 5, 2008. Online Only.

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7 ways to increase marketing ROI by combining creativity and data

Bannerflow

Return on investment, or ROI, is the buzzword of pretty much any sales, marketing, or business article. In this article, we deep-dive into the seven ways your team can achieve that creative and data-driven approach – and drive ROI as a result. It symbolises that perfect harmony between advertising activity and that elusive sale.

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Literacy Debate - Online, R U Really Reading? - Series - NYTimes.com

Buzz Marketing for Technology

. • New York Times newspaper articles. • Copyright 2008. Privacy Policy |. • Arts & Dining reviews. • • Online Classifieds. Its free and it only takes a minute! In order to access our Web site, your Web browser must accept cookies from NYTimes.com. More information. Remember me on this computer.