Industrial Marketing Today

SEPTEMBER 3, 2010

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. Let me direct you to a good article that I read recently that explains this concept very well. What is effective content marketing? Copyright © 2010 Tiecas, Inc. of Tiecas, Inc.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. That’s the old-school marketing to which I think you refer — and another article we need to write.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

SEPTEMBER 21, 2010

Social Media is optional It doesn’t matter what the demographics of your customers are. Especially if you take the position (as I do) that social media is more about customer retention than customer acquisition, it’s very much NOT for kids or demographically or psychographically slanted at all. Great comments.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

SEPTEMBER 20, 2010

have seemed to indicate this for quite some time, but I've often wondered if it is the memes that are popular with this demographic, or if it reflects overall Twitter usage. link] Private Stock Very interesting article on twitter stats [link] You have to do your research if you want to win. Profile pictures for trending topics-U.S.

Social Media 159

Social Media Media Stats Statistics 159

Convince & Convert

SEPTEMBER 21, 2010

Demographics: Do you want to be able to filter by the demographics of the author? " [link] [link] Mandy Bobolia Terrific Article from @jaybaer: "Social Media Monitoring Tools – How to Pick The Right One." Sentiment: How much are you willing to automate verse check by hand? link] Zanobo!

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

AUGUST 3, 2010

[link] [link] Arizona Social Media C&C Blog Post – R.I.P. 3 Ways Facebook is Killing Your Website [link] RT Please [link] Thos003 And yet you still have a like button on your blog… =) [link] jaybaer If you can't beat em, join em. Here's an article that reported a similar phenomenon to what you are experiencing.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

[link] [link] Arizona Social Media C&C Blog Post – R.I.P. 3 Ways Facebook is Killing Your Website [link] RT Please [link] Thos003 And yet you still have a like button on your blog… =) [link] jaybaer If you can't beat em, join em. Here's an article that reported a similar phenomenon to what you are experiencing.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167