chiefmartech

FEBRUARY 19, 2018

Ten years ago, I started chiefmartec.com, with my first post in February 2008 announcing “ a blog for marketing technologists.” Since the first year of this blog, I’ve been fascinated by the effects of exponentials in marketing. Happy anniversary, dear martech readers. Data as a marketing channel.

Work Management 68

Work Management Marketing Management Marketing Automation Services Verticals 68

Convince & Convert

SEPTEMBER 8, 2010

MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). Haven’t you? Cutting edge.

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

Convince & Convert

JUNE 15, 2010

A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. My friend Kyle Lacy does a lot of consulting in this area, helping organizations with Rapleaf analyses. Add data collection fields for Twitter, Facebook, Linkedin (at a minimum).

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Online Marketing Institute

OCTOBER 1, 2010

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. Single Sign On systems don’t go away they simple aggregate this new level of data.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Buzz Marketing for Technology

JUNE 27, 2008

Numerous other factors play a role: content creation tools, content storage, tools for communication, protocols/APIs, and identity management. IM Persistent Presence tools (such as Twitter and Jaiku. APIs and Protocols. Open APIs and open protocols are key requirements for PLEs to grow as a concept. Communication.

Wiki 100

Wiki Enterprise Management Work Management Aggregators 100

Adobe Experience Cloud Blog

SEPTEMBER 26, 2013

As McKinsey wrote in The Coming Era of On-Demand Marketing, “Online behavioral models built with Web traffic, search behavior, lifestyle data, and demographics are particularly effective at identifying prospects not found with traditional demographic prospecting models.”. Did a consumer mention your company on Twitter?

Lead Ranking 48

Lead Ranking Forrester Click Rate Trigger Marketing 48

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. I advocate participating in Twitter, and I’ve certainly grown my own audience via that channel, and it should be part of almost every company or business professional’s social media tool kit.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Online Marketing Institute

JUNE 30, 2009

In order to help your viewers answer these three questions with a simple yes, make sure to utilize a few simple suggestions, outlined below. Bullet points stand out and help visitors learn more quickly. Also it is helpful to distinguish yourself from your competition. Twitter, unfortunately is likely to follow if unchecked.

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40

Convince & Convert

AUGUST 3, 2010

Facebook’s opening of the API to searches (and the subsequent inclusion of Facebook content in Google, Bing, Yahoo search results) blunts the historical searchability advantage of Web pages. I agree and I'll share my own take on the fact that Facebook and Twitter is still rented land. Will it start an “Unlike&# trend?

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Facebook’s opening of the API to searches (and the subsequent inclusion of Facebook content in Google, Bing, Yahoo search results) blunts the historical searchability advantage of Web pages. I agree and I'll share my own take on the fact that Facebook and Twitter is still rented land. Will it start an “Unlike&# trend?

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

MARCH 2, 2010

My friends at ExactTarget announced a moment ago that they have acquired CoTweet , the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social communication ecosystem. And the fact that Forrester Research projects social media spend in the U.S.

Business 117

Business Paid Search Agency Social Media Analysis 117

Buzz Marketing for Technology

JUNE 27, 2008

Written by Josh Catone / March 4, 2008 8:06 PM. / Whats Next on the Web: a ReadWriteWeb Toolkit for 2008. Posted by: Four20 | March 4, 2008 8:41 PM. Posted by: rss123 | March 4, 2008 9:45 PM. Posted by: Aaron Mentele | March 4, 2008 10:32 PM. Posted by: benkepes | March 4, 2008 10:46 PM. RWW Daily by Email.

RSS 100

RSS Enterprise Management Work Management Digg 100