The Point

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Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. The company’s flagship product, JW Player, is live on more than 2 million sites with more than 1.3 billion unique monthly views. Aggressive testing of ad copy. Sewell, Spear President.

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Change or Die | Fast Company

Buzz Marketing for Technology

Unfortunately, that kind of emotional persuasion isnt taught in business schools, and it doesnt come naturally to the technocrats who run things -- the engineers, scientists, lawyers, doctors, accountants, and managers who pride themselves on disciplined, analytical thinking. March 9-12, 2008, Orlando, FL. Copyright © 2008 Mansueto Ventures LLC. ); document.write( ); | Where ideas and people meet. Feedback. Find People. Find Groups. Find Blogs. Search. Fast Company. Google. SUBSCRIBE. CURRENT ISSUE. ISSUE ARCHIVES. Innovation. Technology. Leadership.

Understanding Your LinkedIn Company Page Analytics [VIDEO]

Vertical Response

One of its key evolution points was the launch of Company Profile Pages in March of 2008. version of Analytics about your Company Page, which helps you understand how your page works and which areas you need to enhance to improve traction. In this episode of Tips in 2 , we take you on a quick tour of LinkedIn Company Page Analytics. Most notable was “Insights.”

Why (Most) Training is Useless > Managing article by David Maister

Buzz Marketing for Technology

“Business,&# as a subject, is about things of the logical, rational, analytical mind: concepts such as ‘the value chain’ or the numerous P’s of marketing. David Maister - Professional Business, Professional Life. jump to menu jump to content. Blog Articles Podcasts Videocast Audio Books Strategy and the Fat Smoker First Among Equals Practice What You Preach The Trusted Advisor True Professionalism Managing the Professional Service Firm Practice Coach Seminar Notes Subscriptions. Contact me. Order your copy today! Selecting A Leader: Do We Know What We Want? Audio.

Asperger's and IT: Dark secret or open secret?

Buzz Marketing for Technology

Analytics. Business Intelligence and Analytics. Data Center - Feb 2008. Data Center - Aug 2008 Enterprise Architecture - Sept 2008 Security. Storage - Feb 2008. Storage - June 2008. Virtualization Directions - Oct 2008. April 2, 2008 (Computerworld). Microsoft scales out SQL Server 2008, wants to democratize BI. Microsoft scales out SQL Server 2008, wants to democratize BI. 2008 Internet Malware Trends Report. Defy the laws of reporting - introducing Crystal Reports(R) 2008. More Resources. Events. Blogs.

Towards a Theory of Digital Literacy: Three Scenarios for the Next Steps

Buzz Marketing for Technology

It requires users to be highly critical and analytical, very mature, and have a good command of information, branching, and photo-visual literacy skills. For example, the tension between the photo-visual and symbolic literacy as described by Eshet is strikingly similar to the tension between audio-visual and the more analytical or conceptual learning styles as described by various learning styles theories (e.g. Towards a Theory of Digital Literacy: Three Scenarios for the Next Steps. Yoram Eshet-Alkalai [ ]. Abstract. Introduction. 2002 ; Swan et al.,

The Problem With Predictive Analytics


If you''re thinking like that, you''re using predictive analytics. Predictive analytics are a way of making decisions by taking the data of past performance, and using that data to expect future performance. The problem is, we may be using predictive analytics all wrong. And you have to account for that when you''re leaning on predictive analytics. analytics

Open Research: A Framework for Social Analytics

delicious b2bmarketing

Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.] If you’d like to cite the graphics, please see this Flickr set. This is a new medium, and proof over re allocation of investment is key. The more you share it, the easier it is for us to produce more. You can leave a response , or trackback from your own site.

What Do We Need to Teach About Knowledge Work? | Computer Writing and Research Lab

Buzz Marketing for Technology

the new jobs require a good deal of formal education and the ability to acquire and to apply theoretical and analytical knowledge. Now reading from the top of the page. Skip to page top, access key T. Skip to page header, access key. H. Skip to main content, access key C. Skip to right column, access key R. Skip to page footer, access key F. Now reading the header. You are here: Home. Letâ??s

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BABSONKNOWLEDGE.ORG: 6 Common Attributes of Knowledge Work and Knowledge Workers

Buzz Marketing for Technology

Webcast: Competing on Analytics. BABSONKNOWLEDGE.ORG. Knowledge Work, Management & Productivity. « Analyze This | Main. Knowledge Management Lives! » October 14, 2005. Common Attributes of Knowledge Work and Knowledge Workers. The fact that knowledge workers primarily rely on their brains in their jobs rather than their bodies means that they have some attributes in common. These arent terribly surprising, and they all follow from a few basic principles and observations, but they need to be stated. The basic principles and observations follow below: 1. Lawrence Peter Berra).

Doug Johnson Website --Skills for the Knowledge Worker

Buzz Marketing for Technology

More specifically, he suggests we work toward developing in ourselves (and I hope by implication, our students), six right brain “senses,” to complement our left-brain, analytic skills. February 24, 2008 |. February 24, 2008 |. February 24, 2008 |. March 1, 2008 |. Doug Johnson. Writing, Speaking and Consulting on School Technology and Library Issues.

Which Mobile Devices Do Your Visitors Use? [Google Analytics Quick Tip]


Marketers have been hearing this pretty regularly since 2008. With Google Analytics, of course. The two standard Mobile reports available in Google Analytics -- Overview and Devices -- offer us a plethora of information about the people visiting our website via mobile devices, what device they used to get there, and how long they stuck around. analytics Let''s begin!

Keep your project moving after it goes live

Confluent Forms

Hopefully your website was crafted with a log reporting system in place, something like Google Analytics or Quantcast and not a simple counter. It's Monday morning and you're sitting back, relieved, because your brand new website launched successfully on Friday evening. Maybe the project was smooth and effortless, but chances are there were a number of ups and downs over the last few weeks. Now that the site is live, fight the urge to close the book on your website for 3 more years! For example, how are people finding your website? Go to your web developer armed with your statistics.

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Toward a New Knowledge Society

Buzz Marketing for Technology

© 2008 SlideShare Inc. (beta). My Slidespace. Upload. Community. Widgets. Latest. |. Most Viewed. |. Most Embedded. |. Featured. |. Most Favorited. |. Most Downloaded. |. Slidecasts. Uploading. Download not available The user has chosen not to allow download of this file. If you need it badly, send a request on his/her slidespace. All Comments (3). Comments on Slide 1. Favorites (66) -->. Add a comment. « Prev. Next » All comments. Add a comment on Slide 1. If you have a SlideShare account, login to comment; else you can comment as a guest. Embed Video?

Six Expert Guides to Measuring Content Marketing Results


Seth Godin proclaimed back in 2008, “Content marketing is all the marketing that’s left!” Derek Edmond illustrates “how to demonstrate B2B content marketing performance in association with three primary challenges: brand awareness, thought leadership and engagement,” using common tools like Google Search Console (formerly Webmaster Tools), Facebook Insights, Twitter Analytics, SharedCount , and Google Analytics. ” Seven years later, that message clearly seems to have resonated, as 93% of marketers now say they do content marketing.

New Social Media Analytics Tool from Atigeo Aims to Revolutionize the 2012 Presidential Election

Blue Focus Marketing

While parties in previous elections in 2004 and 2008 began to use social media and the Internet at large to energize their bases, this year’s election cycle has seen an unprecedented expansion in that process. According to Atigeo’s press release, “The xPatterns platform improves its analytical value through machine learning of user’s interaction with structured and unstructured data.

New Social Media Analytics Tool from Atigeo Aims to Revolutionize the 2012 Presidential Election

Blue Focus Marketing

While parties in previous elections in 2004 and 2008 began to use social media and the Internet at large to energize their bases, this year’s election cycle has seen an unprecedented expansion in that process. According to Atigeo’s press release, “The xPatterns platform improves its analytical value through machine learning of user’s interaction with structured and unstructured data.

SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling

Customer Experience Matrix

Back in, say, 2008, a product like this would be big news. automated modeling crm marketing automation predictive analytics predictive marketing predictive modeling salespredict A couple of weeks ago, I wrote that “predictive everywhere” is one of major trends in data-driven marketing. might have added a third meaning: that systems to do predictive modeling are everywhere as well.

Secrets of Web Analytics – a podcast with Avinash Kaushik

Buzz Marketing for Technology

Link to Original Audio Source Signup for this Podcast Series About Avinash Avinash Kaushik is the author of the recently published book Web Analytics: An Hour A Day. Avinash is also the Analytics Evangelist for Google and a co-founder of Market Motive. You'll find Avinash's web analytics blog, Occam's Razor. Stop everything you are doing and listen to this podcast!

Converting B2B Leads Through Social Content: 3 Keys to Success


Research from 2008 indicates that people only read about 20% of the text on an average web page. At the very least, you’ll want to know which platforms your website traffic is coming from, but placing UTM (Urchin Tracking Monitor) codes on your links and tracking them through Google Analytics can be an affordable way to measure how well each social campaign is performing.

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Looking for Differences in MPP Analytical Databases

Customer Experience Matrix

The same rule seems to apply to analytical databases: each vendor has its own little twist that makes it unique, if not necessarily better than the competition. Hinshaw still considers Netezza the “killer machine” for large analytical workloads, but positions Dataupia as a more flexible product that can handle conventional reporting in addition to ad hoc analytics. “A data warehouse for the rest of us” is how he puts it. So don’t take this list for anything more than it is: an interesting overview of the different choices made by analytical database developers.

Quantivo Offers High-Volume Customer Analytics at a Modest Price

Customer Experience Matrix

These are exciting times in the world of analytical systems. Its core is a data structure that sits somewhere between columnar – now the most common approach for analytical processing – and hierarchical indexes. Most clients are using the system for customer data analytics, and the vendor has created connectors for SAP,, Marketo, Responsys, ExactTarget, Omniture, Google Analytics, IBM, Microsoft, and NCR systems. Quantivo launched as a cloud-based service in 2008 and has a small number of paying clients. Yes there are trade-offs.

ParAccel Enters the Analytical Database Race

Customer Experience Matrix

As I’ve now written more times than I care to admit, specialized analytical databases are very much in style. None of which dimmed my enthusiasm when I learned about yet another analytical database vendor, ParAccel. Still, if ParAccel had one particularly memorable claim to my attention, it was having blown past previous records for several of the TPC-H analytical query benchmarks run by the Transaction Processing Council. So is ParAccel the cat’s meow of analytical databases? Plus you have to add appliances like Netezza , Calpont , Greenplum and DATAllegro.

LucidEra Takes a Shot at On-Demand Analytics

Customer Experience Matrix

still think that’s the case, but did revisit the topic recently in a conversation with Ken Rudin, CEO of on-demand business analytics vendor Lucid Era. Rudin, who has plenty of experience with both on-demand and analytics from working at , Siebel , and Oracle , saw not one but two obstacles to business intelligence: integration and customization. Back in March, I wrote a fairly dismissive post about on-demand business intelligence systems. He described LucidEra’s approach as not so much solving those problems as side-stepping them. Problem(s) solved, eh?

50 Things We Learnt About Content Marketing This Year


Started back in 2008 this has become a core piece of reference content and was the most shared content on the Moz site this year by some margin as we can see below. B2B Content Marketing social analyticsAt BuzzSumo we love research and data. 2015 was a bumper year for people like us with the publication of over 20 new content marketing research reports. Content marketing strategies.

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Best of 2008 (So Far) - Search Engine Marketing, Part 2


What critical intelligence can be gained from PPC analytics? Get the answers to these inquiries and more in the following blog posts and articles, some of the best written on the topic of search engine marketing so far in 2008. How can you use pay-per-click (PPC) advertising intelligence to improve organic SEO? Where should you apply direct marketing methods to your website?


Best of 2008 (So Far) - SEO Guidance, Part 3


Gain the competitive edge with SEO by iMedia Connection Craig Macdonald , VP of Marketing and Product Management at marketing analytics provider Covario , outlines a "a strategic, scalable system for success" at SEO. When is including a meta description tag important (and when isn't it)? How can you optimize SEO benefits from internal link building?

illuminate Systems' iLuminate May Be the Most Flexible Analytical Database Ever

Customer Experience Matrix

launch of his company’s iLuminate analytical database. The system avoids some of the pitfalls that sometimes trap analytical databases: load times are comparable to load times for comparable relational databases (once you include time for indexing, etc.); This final point is particularly important, because many past analytical systems were not SQL-compatible. The new crop of analytical database vendors has learned this lesson: nearly all of the new analytical systems are SQL-accessible. OK, I freely admit I’m fascinated by offbeat database engines. You decide.)

Best of 2008 (So Far) - Search Engine Marketing, Part 1


In my continuing effort to clean out my bookmarks and stay ahead of the game for the Best of 2008 series in January, here are a dozen of the most linkworthy articles and posts on search engine marketing so far this year. Both are free, but one is considerably faster and more thorough. SEO and SEM Shortcuts, Spying and Stats to Dominate Google! Whats the best keyword match type?


Best of 2008 (So Far) - Cool Web Tools, Part 1


Check out this group of some of the best web tools and best posts about cool online tools so far in 2008. Want to know how to post links to dozens of popular social bookmarking sites—in a hurry? Use Google to track the status of almost any flight or find legal free music downloads? Search the web from a cool 3D interface, using any popular search engine?

Best of 2008: Web Analytics


Here's a brief review of some of the best posts written recently about web analytics. The articles here will show you how to use web analytics more strategically as part of your marketing program design, use some of the new advanced features in Google Analytics, and investigate alternatives to GA that provide unique views of website traffic.

Best of 2008 (So Far) - SEO Guidance, Part 2


So here are several more of the best SEO-related pieces from 2008 thus far. Again, there have been so many excellent blog posts and articles written on SEO already this year that I'm trying to get a jump on 2009. As with Maslow's pyramid, Eisenberg's maps out progressive levels of website impact, from being merely functional to truly persuasive. Learning SEO and SEM - Where to Start?

Web Analytics for B2B Lead Generation

B2B Lead Generation Blog

So the challenge is connecting our website data (analytics), with marketing data (inquiries and leads) with the sales process and revenue (closing the loop). came across Manoj Jasra post, " B2B Web Analytics: Deeper Dive - Web Analytics World " and thought it was relevant to share. Here are some posts that give more suggestions on analytics. In the complex sale, the length of the buying cycle makes the connection between on-the-web activity and the off-line decision to purchase much more difficult to trace. If so, what's been working for you

StartupNation Blog " Blog Archive " I drew pictures at a sales meeting, and it worked

Buzz Marketing for Technology

July 11th, 2008. says: July 11th, 2008 at 5:25 pm. says: July 11th, 2008 at 10:02 pm. says: July 12th, 2008 at 2:12 am. says: July 12th, 2008 at 9:30 am. says: July 14th, 2008 at 6:34 am. says: July 14th, 2008 at 9:05 am. June 2008 (50). May 2008 (26). April 2008 (10). March 2008 (13). February 2008 (19). votes.


The Book: Digital Body Language

Digital Body Language

The book uses informative explanations and in-depth case studies of many of the leading marketers around the world to show approaches to profiling, leads scoring, lead nurturing, sales handoff, marketing analytics, and data management. Marketing is undergoing a major shift that has been brought on by the change in the way people find and consume information.

Reflections on Knowledge Management and Organizational Innovation: Dr. Kirby Wright on Personal Knowledge Management (PKM)

Buzz Marketing for Technology

Thursday, May 29, 2008. Google Analytics Reflections on Knowledge Management and Organizational Innovation. professonal diary of learning and reflection on knowledge management and what Im calling organizational innovation (differentiated from product/service innovation). Dr. Kirby Wright on Personal Knowledge Management (PKM). Jon Husbands blog post "But I just dont have the time!".

B2B Marketing Confidential: How Web 2.0 will Change Analytics.

B2B Marketing Confidential

Friday, December 05, 2008 How Web 2.0 will Change Analytics -- Part 1 By Tim Furey, CEO MarketBridge Many of the posts on this blog focus on the types of analytics companies can use to generate customer insight from data. But an interesting trend I am seeing is how companies are procurring the software and services needed to deliver rich predictive analytics. Great.