TV Really Is Easier to Measure than Social Media
Digital B2B Marketing
JULY 28, 2011
Would a 2008 social media impression be comparable to a 2011 impression? I am a digital and B2B marketer with a background in online media and analytics. It will be another year before most companies can realistically attempt this. Models also requires stability in the data used. Social media is changing rapidly. About Eric Wittlake.
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