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Why the Blog Post Is the New Ad Unit

Hubspot

And soon after, brands began to realize that creating content (actually they just called it blogging back then) could greatly benefit both SEO efforts and brand awareness. Online ads in any flavor, on the other hand, simply aren't shareable in the same manner as blog content. The Blog Post as the New Ad Unit.

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3 More Tips for Optimizing SEM Campaigns

WebMarketCentral

Here are three more tips for optimizing results from SEM programs such as Google AdWords. Keep your content network clean. Used properly, content networks can add significantly to paid search lead generation. In Google AdWords, click Tools in the Campaign Management tab, then go to Site and Category Exclusion.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year. And email messages that include at least one social sharing option generate a more than 30 percent higher click-through rate (CTR) than emails with no social sharing options. Twitter has the fifth oldest. 75% of small businesses in the U.S.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

According to a recent study from Psychster, “Among the seven most common formats, sponsored content ads — in which consumers viewed a page that was “brought to you by&# a leading brand — are the most engaging, but produced the least purchase intent. million pieces of content (videos, photos, blog posts, links etc.)