article thumbnail

Deliver Targeted Ads to Ideal Prospects with ZoomInfo Data

Zoominfo

There must be a way that we can activate it in the advertising space to drive value for our customers.”. Bizo was founded in 2008 when it was spun out of its parent company. If ZoomInfo’s business data “belonged” in the advertising audience world back in 2008, why wouldn’t it belong there now? The Road to Customer Success.

Zoominfo 246
article thumbnail

Deliver Targeted Ads to Ideal Prospects with MarketingOS

Zoominfo

There must be a way that we can activate it in the advertising space to drive value for our customers.” Bizo was founded in 2008 when it was spun out of its parent company. If ZoomInfo’s business data “belonged” in the advertising audience world back in 2008, why wouldn’t it belong there now? The results?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

Online Marketing Institute

There are at least a few points of entry to integrate your corporate website: 1) Extending your corporate websites to social networks, 2) Allowing for customers voices through reviews and ratings, 3) Aggregating the discussion back on your own website.

article thumbnail

6 of the Best Professional Bio Examples We've Ever Seen

Hubspot

And when we scramble, our bio ends up reading like this: Rodney Erickson is a content marketing professional at HubSpot, an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers. Previously, Rodney worked as a marketing manager for a tech software startup. Bottom line?

article thumbnail

Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

article thumbnail

Can Social Tools Really Replace Email? - They Already Are! (Part II)

Buzz Marketing for Technology

Profile Recent Posts Connections Posts From Connections Journal Watch List Account Settings. Luis Suarez (KM Specialist, IBM) posted 7/4/2008 | Comments (0). However, after thinking it through - hes really just replacing one tool, with several others - and imposing unwanted disciplines on his clients. ". Information Technology.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The fundamental premise of social business is that you are interacting and engaging with customers and prospects on a one to one or one to few basis. Do people really think that you can get SM religion one day and your customers/fans will all be singing your praises the next? And that takes time. Trust takes time.