3 Big trends converging for big branding opportunities
Biznology
NOVEMBER 17, 2014
76% believe it is acceptable for brands to support good causes and make money at the same time (a 33% increase from 2008). • 72% would recommend a brand that supports a good cause over one that doesn’t (39% increase since 2008). . • One of their most important values is social responsibility. maximize shareholder wealth). •
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