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The First-Mover Advantage, Explained

Hubspot

Because HubSpot provided a solution that was completely unique in the market, we had no competition from other companies selling the idea of inbound. As the exclusive provider of inbound software, we were able to scale the company quickly from several hundred to several thousand customers. But what is it, exactly?

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4 Growth Strategies Used By The Most Successful Companies

Hubspot

Growth strategy allows companies to expand their business. A company's industry and target market influences which growth strategies it will choose. Depending on the kind of company you're building, your growth strategy might include, among others: Adding new locations. Start by learning from the most successful companies.

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6 Required Competencies for Social Organizations | Conferences and.

Convince & Convert

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. All of this is happening to companies (maybe yours) every minute of every day. If a consumer emails a company, we’ve trained them to expect a response in a day or so.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

applications like Facebook, Twitter, Skype, etc. If a company wants to really reach at a local level a large “branded&# presence needs to be broken down to local pages or profiles. What they often don’t realize is that they can safely enable these applications through the use of smart policies. Joseph | RepuMetrix Inc.

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Is Social Conversation a Myth?

Convince & Convert

it’s really not possible for a company (or even an individual like me) to have true conversations within social media – and certainly not with any real scale or breadth. Remember, social media makes big companies seem small again. Remember, social media makes big companies seem small again. Not so much.

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5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media. That’s what Kinaxis , an Ottawa-based supply-chain software company, did.

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3 Reasons Email is the Coolest Vampire Today

Convince & Convert

March 2009. October 2009. Well, it’s certainly weathered the wooden stakes of pundits and the introduction of IM, RSS, Skype, MySpace, Facebook & Twitter quite well. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Robert Scoble argued that email faced deletion at the hands of Web 2.0

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