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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

BTW, it recently won BtoB Magazine’s BtoB Social Media Awards 2010 in the blog category. 3) Qualify these visitors by grading their profiles and using their digital footprints to rack up a score and hence “know&# their quality. Copyright © 2010 Tiecas, Inc.

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Tech Media Publishers looking more Like Interactive Marketing Firms Every Day

The ROI Guy

In the recent BtoB magazine article, " Tech Media Evolution a Bellwether ", the major technology publishers were examined to understand how quickly the shift to interactive marketing was occurring. Looking at the top three technology publishers: IDG generated 43% of its revenue from print in fiscal year 2008 and 39% in fiscal year 2009.

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Tom Pisello: The ROI Guy: How TCO is a common sense sales and.

The ROI Guy

IT budgets for 2009 are contracting even further from the modest forecasts for 2008, which are being trimmed even as this is being written. Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu. Forrester: Understand and Drive Outcomes for Sales.

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Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle

The ROI Guy

The assessment tool has been available since 2008 and is generating more than 600 analyses per month, driving significant evolution of Microsoft’s relationship with clients, and empowering significant partner marketing campaigns. Alinean recognized by BtoB Magazine’s as one of To.

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Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

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ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

B2B Lead Generation Benchmark Study 2009. Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. The stories have to match the audience, which makes profiling even more important in the demand generation process. B2B Lead Generation Benchmark Study 2009. Get Content.

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Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

Online Marketing Institute

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates.