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Open Research: A Framework for Social Analytics

Online Marketing Institute

Important caveat: Social isn’t just for ‘generating leads’ but can be used for many, many things, such as improving customer experience, reducing support costs, and improving products. Also you’re right of course – social is for more than ‘generating leads.’ Will send you a ping.

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Integrate Social Networks with your Corporate Website with ‘Social Sign On’

Online Marketing Institute

Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols. Expect this trend to continue and most major consumer lead corporate websites will have one form or another of Social Sign On within a few years –the trend that the ‘power shift to consumer’ continues.

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30 Women Shaping B2B Tech Marketing

SnapApp

From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics--there are no limits to the glass ceilings they are smashing. . D rift | Content Strategy Team Lead. . Today, she’s the Content Strategy Team Lead at Drift. . Sonja Jacob.

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30 Women Shaping B2B Tech Marketing

SnapApp

From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics–there are no limits to the glass ceilings they are smashing. D rift | Content Strategy Team Lead. Today, she’s the Content Strategy Team Lead at Drift. Sonja Jacob.

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4 Reasons the Social Business Evolution Starts Now

Convince & Convert

And the fact that Forrester Research projects social media spend in the U.S. At Genius.com, we understood relatively early (we announced our gURLs to track traditional and Social Media in July 2009) that while most B2B marketers are engaging in Social Media, very few are actually measuring it. It is Mobile on the radar?

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