Marketing Automation Buyers Guide to Email Deliverability September 15th, 2010 by Roy Russo Email Deliverability is a hot-topic today as marketers seek to fine-tune their outbound messaging and engage customers with mass email campaigns and lead nurturing programs. Hopefully this short article will lead you on your way to asking the right set of questions and choosing the vendor that’s right for you. The list below is composed of technology and usability items that we believe are a base-line for achieving increased deliverablity rates from your email marketing campaigns. MORE >>

The Funnelholic : Covering online marketing, b2b marketing, b2b sales, lead nurturing and general marketing automation trends and events. Marketing Consigli Tags: Demand Generation , eMail Marketing , Lead Management This entry was posted on Monday, September 13th, 2010 at 10:00 am and is filed under Marketing , Marketing Automation , Thought Leadership. David has covered the industry for a long time and is possibly the most knowledgeable (and objective) blogger in the field. Marketing Interactions : Ardath Albee does a great job of providing nuggets of wisdom in every blog post. MORE >>

Looking forward to gaining access to see how it will help my clients and prospects in their Lead Nurture and Sales activity. About Us Contact Us OneView Marketing Dashboard Email Marketing Lead Capture Lead Nurturing CRM Integration Lead Scoring Lead Management Marketing Reports OneView API Support Support Home Knowledge Base Community Forums Reference Documentation Videos and Screencasts What is Marketing Automation? Looking forward: LoopFuse OneView v3.28 View how many visitors have accessed your content from a specific source or referrering website. MORE >>

Important caveat:  Social isn’t just for ‘generating leads’ but can be used for many, many things, such as improving customer experience, reducing support costs, and improving products. Important caveat:  Social isn’t just for ‘generating leads’ but can be used for many, many things, such as improving customer experience, reducing support costs, and improving products. Also you’re right of course – social is for more than ‘generating leads.’ Why are social analytics so important? Wowza! Wowza! Wowza! Wowza! Wowza! MORE >>

How you can make life easier for your sales team September 3rd, 2010 by Cindy Ryan Getting qualified leads to your sales team cannot happen fast enough. When I think back on the days when I used to send spreadsheets full of leads to each individual member of my sales team based on territories, I cringe. That was the best way I knew how to show them where a lead came from, where it had been or simply what type of company they worked for. You need to get qualified leads and all the information that goes with them to your sales team as soon as possible. Released! MORE >>