Open Research: A Framework for Social Analytics
AUGUST 14, 2011
Important caveat: Social isn’t just for ‘generating leads’ but can be used for many, many things, such as improving customer experience, reducing support costs, and improving products. Also you’re right of course – social is for more than ‘generating leads.’ Why are social analytics so important? The compass idea illustrates this clearly.
True Influence Opens a Window into Future Demand Generation
Customer Experience Matrix
APRIL 5, 2009
This leads to more variety as vendors experiment with different approaches to a now-defined problem. But he also decided that marketers want Webinar integration, digital asset management, APIs to capture data from external Web forms, and a dedicated IP address for email. Like all demand generation systems, True Influence can import lists, send emails, create Web forms and surveys, score leads, set up multi-step campaigns, and integrate with CRM systems. So is moving leads among campaigns by adding them to lists rather than assigning them directly.
LeadLife Mixes Advanced and Simple Features
Customer Experience Matrix
APRIL 14, 2009
It offers many features that appeal to large marketing departments: fine-grained user rights management, rule-based content selection, multiple scores per lead, central processes to score leads and transfer them to sales, APIs to integrate with external Web forms, campaign cost tracking, detailed ROI reporting, and project management with tasks. Leads can be assigned to an event with a list or posted to the event from a Web form. The system keeps track of all events each lead is linked to and uses events as its primary vehicle for marketing performance measurement.
Will Blogging Kill Trade Publications?
grow - Practical Marketing Solutions
DECEMBER 17, 2009
Pile the 2008 Recession on top and the industry has no room for innovation. It’s focused on survival. Integrate the LinkedIn API or Facebook Connect to enable readers to easily submit their contact information to the advertisers as a lead request. But as much as I’m a technologist and marketer, I’m also a realist. And that’s the challenge facing trade publications.
B2B Marketing ROI
JUNE 30, 2009
B2B Marketing ROI The A to Z of B2B Let Your Website Do the Selling in B2B leave a comment » As a marketer, I have the opportunity to look at a wide variety of company websites when assessing our inbound leads. I am always surprised by the number of websites I come across that are not user friendly. Deduplication of lead/prospect data, however, does not often seem to be one of them.
5 Proven Strategies for B2B Social Media Marketing
NOVEMBER 4, 2010
The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Generate Leads There are two types of marketing departments — those that are cost centers and those that bring in leads and sales. When adding social media into the mix, marketing departments must be able to prove success, and oftentimes lead generation and ROI are two measurements that upper management wants to see. Learn more. Be a resource. 4.
Top Social Media Measurement and Tracking Tools
JULY 31, 2012
Lead Generation. 2008 FOLIO Award Winners. 2009 Eddie and Ozzie Awards Winners. The breakdown: “Pinterest doesn’t have an open API yet, so data has been pretty limited. The breakdown: “Capturing conversation outside brand-owned channels is not a perfect science, but at the moment, Radian6 is leading the pack. Reader Service and Lead Generation. ); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. RSS Feeds. --> --> Bookmark FOLIOMag.com. folio. MediaPRO Community. Job Board. SEARCH FOLIO: Search. Careers. Careers Home. Post a Job.
The March Of Twitter: Analysis of How And Where Twitter Spread
AUGUST 26, 2010
2009. I was expecting to see a wave of adoption spreading out of the tech hubs of the West Coast, but even back in December 2006 I found 121 users in New York, compared to 404 around the mother-ship in San Francisco. HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook.