Online Marketing Institute

AUGUST 14, 2011

Important caveat: Social isn’t just for ‘generating leads’ but can be used for many, many things, such as improving customer experience, reducing support costs, and improving products. Also you’re right of course – social is for more than ‘generating leads.’ Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Online Marketing Institute

JULY 31, 2012

Lead Generation. Sales & Marketing. --> Bloggers. --> Resources. 2008 FOLIO Award Winners. 2009 Eddie and Ozzie Awards Winners. The breakdown: “Pinterest doesn’t have an open API yet, so data has been pretty limited. Reader Service and Lead Generation. Assn/Non-Profit. B2B: Business Media. City & Regionals.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Online Marketing Institute

NOVEMBER 8, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Regus , a global provider of workplace solutions, recently experimented with using social media for lead generation.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Hubspot

AUGUST 26, 2010

This makes it possible to walk through the first few thousand ids in using the API and reconstruct when every person joined, and so how many users there were at any point in time. neha " learned about twitter very early because I worked at Google when the Blogger guys did. Also, Ev and Biz are interesting guys, and are fun to follow!

Twitter 28

Twitter Analysis Co-Registration Marketing Budget 28

Online Marketing Institute

OCTOBER 1, 2010

Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols. Expect this trend to continue and most major consumer lead corporate websites will have one form or another of Social Sign On within a few years –the trend that the ‘power shift to consumer’ continues.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Online Marketing Institute

NOVEMBER 4, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Regus , a global provider of workplace solutions, recently experimented with using social media for lead generation.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Convince & Convert

JUNE 15, 2010

Companies should follow, not lead, their customers across the social Web. If you have a contact us form, an online lead generation form, an email newsletter sign-up, or a shopping cart, why are you still only asking for name, address, and email address? Because there really is no benefit in beating your customers to the punch.

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155