Can’t Stop. Won’t Stop. Why You Should Stop Selling In Your Content Marketing
Marketing Insider Group
AUGUST 26, 2015
Today, brands pump out a ton of promotional material. And yet, when we are ready to buy, we seek out the information we need. Back in 2007, I joined SAP to run an online lead generation program. The aim was to get more high-quality leads for sales. Effective content marketing seeks to help the buyer.
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