Can’t Stop. Won’t Stop. Why You Should Stop Selling In Your Content Marketing
Marketing Insider Group
AUGUST 26, 2015
Back in 2007, I joined SAP to run an online lead generation program. The aim was to get more high-quality leads for sales. The natural instinct of the business was to push product brochures, thinking this would provide a smaller number of more highly-qualified leads. Don’t Believe Me?
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