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Can’t Stop. Won’t Stop. Why You Should Stop Selling In Your Content Marketing

Marketing Insider Group

Today, brands pump out a ton of promotional material. And yet, when we are ready to buy, we seek out the information we need. Back in 2007, I joined SAP to run an online lead generation program. The aim was to get more high-quality leads for sales. Effective content marketing seeks to help the buyer.

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Webinar Recap: 5 Steps to Build Your 2014 Marketing Plan

Hinge Marketing

Should we be advertising to have our name out there to have people look for us online? To drive target audiences to look for your firm online, produce valuable content, speak at industry events, and demonstrate expertise through other educational forums. Over 50% of them will typically opt out.

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Best Lead Generation Tactics for Content, Email & Social Media Marketing

Single Grain

Leads are the lifeblood of every business. You need a constant flow of leads in order to generate more sales and get an edge over your competitors so that they don't snag those precious customers first. Online lead generation is important for every industry. So how can you avoid experiencing such a loss?