Marketing Insider Group

AUGUST 26, 2015

Today, brands pump out a ton of promotional material. And yet, when we are ready to buy, we seek out the information we need. Back in 2007, I joined SAP to run an online lead generation program. The aim was to get more high-quality leads for sales. Effective content marketing seeks to help the buyer.

Top of Funnel 100

Top of Funnel Content Marketing High Quality Lead B2B Thought Leadership 100

Hinge Marketing

NOVEMBER 22, 2013

Should we be advertising to have our name out there to have people look for us online? To drive target audiences to look for your firm online, produce valuable content, speak at industry events, and demonstrate expertise through other educational forums. Over 50% of them will typically opt out.

Planning 48

Planning Marketing Plans Webinar Metrics SWOT 48

Single Grain

JANUARY 15, 2020

Leads are the lifeblood of every business. You need a constant flow of leads in order to generate more sales and get an edge over your competitors so that they don't snag those precious customers first. Online lead generation is important for every industry. So how can you avoid experiencing such a loss?

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132