Remove 2007 Remove Event Marketing Remove Linkedin Remove Salesforce.com
article thumbnail

B2B Lead Generation Blog: Closed Loop Feedback: The Missing Lead Generation Huddle

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Neither Salesforce.com nor Sugar CRM are. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

article thumbnail

How to Calculate Social Marketing ROI

Paul Gillin

That’s what Pitney Bowes did when a 2007 Postal Service rate increase prompted 430,000 calls from customers. Many excellent solutions are now available on a software-as-a-service basis today, including Salesforce.com , RightNow Technologies and NetSuite. Profit margin. Net profit. ROI ((net profit – cost )/ cost ). End sidebar.

ROI 50