Writing on the Web

JANUARY 11, 2011

A 2007 study by Jennifer Edson Escalas , a marketing researcher at Vanderbilt University, found that people had more positive reactions to advertisements that were presented in a story form than to ads that were factually straightforward about the products. Your online content should be no different. Well, shorter, for sure.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

OCTOBER 21, 2010

But marketers continue to write messages as if people were paying attention. Market research : in 2005 corporations spent more than $7.3 In 2007, $12 billion. That doesn’t include marketing, advertising, etc. Content Marketing that Speaks to the Old Brain. 85% of the time our brains are on autopilot.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

JANUARY 12, 2011

I’m re-reading a great book by Jim Loehr, The Power of Story: Rewrite Your Destiny in Business and in Life (Free Press, 2007). It’s extremely important that you edit your stories, and in many cases, you’ll have to do some rewriting. Here’s what Loehr says: “Our stories may or may not conform to the real world.

Content Marketing 100

Content Marketing Tips Digg Ideal Customer Profiles 100

Webbiquity

FEBRUARY 16, 2011

For anyone seeking to expand their professional network online, market to professionals, get advice from peers on business products and services, find a job, or hire the right candidate, LinkedIn has become an indispensable tool. Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”. Share this on Bebo. Post on Google Buzz.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Online Marketing Institute

NOVEMBER 1, 2010

When rating these tactics on effectiveness, on average, fewer than one in five of marketers who use social media says it is highly effective for branding and lead generation. Email, search marketing, and inside sales were the only tactics to show steady upward trends for both branding and demand generation since 2007.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Online Marketing Institute

JANUARY 4, 2011

The Future Buzz LEWIS PR © 2007 - 2010 Adam Singer, The Future Buzz | Media, Marketing, PR Web design by Pro Blog Design. And I don’t think I’d be nearly as effective in my recommendations if I wasn’t also an active participant of the social web. b2bmarketing socialmedia

Tactics 40

Tactics PR Buzz Planning 40

Webbiquity

JANUARY 17, 2011

Noting that social media was the hottest topic on MarketingProfs last year, featured prominently in 7 of 10 articles, Ann Handley share some key stats, for example: if you’re going to market on Facebook, be prepared to offer special deals. Email open rates continue to decline from 14% in the second half of 2007 to just 11.2%

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100