Writing on the Web

JANUARY 11, 2011

A 2007 study by Jennifer Edson Escalas , a marketing researcher at Vanderbilt University, found that people had more positive reactions to advertisements that were presented in a story form than to ads that were factually straightforward about the products. Post on Google Buzz. Well, shorter, for sure. Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

JANUARY 12, 2011

I’m re-reading a great book by Jim Loehr, The Power of Story: Rewrite Your Destiny in Business and in Life (Free Press, 2007). Post on Google Buzz. It’s extremely important that you edit your stories, and in many cases, you’ll have to do some rewriting. They may or may not take us where we ultimately want to go.

Content Marketing 100

Content Marketing Tips Digg Ideal Customer Profiles 100

Writing on the Web

OCTOBER 21, 2010

But marketers continue to write messages as if people were paying attention. Market research : in 2005 corporations spent more than $7.3 In 2007, $12 billion. That doesn’t include marketing, advertising, etc. Post on Google Buzz. Content Marketing that Speaks to the Old Brain. billion in US alone.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Webbiquity

FEBRUARY 16, 2011

For anyone seeking to expand their professional network online, market to professionals, get advice from peers on business products and services, find a job, or hire the right candidate, LinkedIn has become an indispensable tool. Post on Google Buzz. Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Online Marketing Institute

JANUARY 4, 2011

The Future Buzz Facebook page is being used primarily as just another way for readers to get content 8. Subscribe by RSS Stay At The Edge - Get Free Email Updates Connect With Me Twitter LinkedIn Facebook The Future Buzz in brief The Future Buzz is the digital marketing and PR blog of Adam Singer, Social Media Practice Director for LEWIS PR.

Tactics 40

Tactics PR Planning Buzz 40

Webbiquity

JANUARY 17, 2011

Noting that social media was the hottest topic on MarketingProfs last year, featured prominently in 7 of 10 articles, Ann Handley share some key stats, for example: if you’re going to market on Facebook, be prepared to offer special deals. Email open rates continue to decline from 14% in the second half of 2007 to just 11.2%

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100