Remove 2007 Remove Differentiation Remove Google Remove Youtube
article thumbnail

Millennials vs. Gen Z: Why Marketers Need to Know the Difference

Hubspot

6 Factors That Differentiate Millennials and Gen Z. Two things that differentiated each generation's childhood era included technology and the economy: Technology. built up their own finances shortly after the Recession , which ended in late 2007. Source: Think With Google. Millennials in the U.S.

article thumbnail

Marketer of the Month Podcast – Cutting through the Clutter – “Content Marketing” from the POV of the person who coined the term: Joe Pulizzi

Outgrow

They’re doing YouTube shorts. You’re competing with the Netflixes and the Googles of the world, and you’re competing with your actual real competitors. So, who is my audience and where am I trying to deliver differentiated value so that I can take that audience to the next level? Like what are you?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Find the Best Selling Angles For Your Shopify Store Products (With Data & A/B Testing)

Convert

Understanding how shoppers think ,” a YouTube channel by Rishi Rawat and Lorenzo Carreri (CRO expert) dives deep into how brands use conversion optimization techniques. Your unique selling proposition (USP) is the main selling angle and your biggest differentiator. Finding your USP: Radical Differentiation.

Product 52
article thumbnail

Lurkers are the 99.989% of Social Media

Biznology

Social media, including Pinterest and YouTube , is becoming more and more celebrity-, brand-, agency-, and studio-driven. If they’re from Atlanta, they’re required to follow The Coca-Cola Company on Twitter, Facebook, and Google+ — but will they engage? This is an important differentiation. Numbers matter.

article thumbnail

How to Stalk Your Competitors in Social Media (So You Can Crush Them)

Hubspot

eMarketer reported on a study from the Association of National Advertisers showing the growth of social media adoption by US marketers since 2007. I know Woody Allen said 80% of success is just showing up, but if everyone's already nailed the showing up part, it's no longer much of a differentiator. And use it well.

article thumbnail

7 Killer Digital Advertising Trends Every Marketer Should Know in 2020

Single Grain

Gen Z, meanwhile, might be more drawn to YouTube vloggers and social media influencers on Twitter, Facebook and Instagram. million apps in Q1, 2019: the, biggest Google Play, has 2.1 Google, Facebook and Amazon together are responsible for 70% of digital ad spending alone, and about 99% of this market growth.

article thumbnail

How to Extend Your Brand by Building a Podcast Strategy

Online Marketing Institute

Since then, podcasting has seen a dramatic resurgence and has become a focal-point for a variety of brands looking to differentiate. Popular podcatchers include, but are not limited to: iTunes, Stitcher Radio, Spotify, Google Play Music, Podcast Addict, CastBox, Pocket Casts, DoggCatcher Podcast Player, Podcast Go and TuneIn Radio.