Paul Gillin

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How to Calculate Social Marketing ROI

Paul Gillin

Her response: “When [our target audiences comes] to our site, they watch the videos and they are engaging with the content on the site. That’s what Pitney Bowes did when a 2007 Postal Service rate increase prompted 430,000 calls from customers. First, we’ll compare the ROI of webcasts to white papers. White paper.

ROI 50