Martech
MAY 1, 2024
Information management and storage company Iron Mountain adopted a gradual and surefooted approach to adopting digital assistants and making conversational AI a driver of engagement and revenue growth. As a result, the company improved customer engagement leading to revenue growth. Marketing automation is powerful,” said Kaskade.
Customer Experience Matrix
AUGUST 29, 2011
Summary: Eloqua's registration statement offers new and interesting details about its business. Eloqua last week filed for an initial public offering of its stock. I expected it to grow as Eloqua sold into larger accounts. So much for what Eloqua said. (Of My analysis is below. But what does it mean?
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Onalytica B2B
JANUARY 18, 2018
She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. My first job out of college (in 2007) was with a cybersecurity firm in Columbia, MD and they were actively using Eloqua to manage their email marketing programs and to track and qualify their leads.
ViewPoint
JULY 11, 2011
While Lauren provides 10-year financial data, I excerpted this column of the most recent fiscal year as it was fascinating to see all three companies reporting an identical 48% of revenue committed to sales and marketing expenses. The sales cycle may grow longer as larger companies are targeted. Sales and marketing activity.
Customer Experience Matrix
SEPTEMBER 1, 2010
Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients. This makes sense if you want to profile top-performing companies, but it also means Aberdeen never directly compares results of companies that use a particular type of system to companies that don’t.
Customer Experience Matrix
FEBRUARY 4, 2009
My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. See my 2007 blog entry for some information or buy the Raab Guide to Demand Generation Systems for a detailed review. Just kidding.or Click read my March 18 review.] Read it here.]
Customer Experience Matrix
JULY 22, 2010
When campaign management systems consolidated in the late 1990's and early 2000's, most were bought by enterprise software companies. Decision Software has remained a small company while Aprimo is most successful in B2B marketing resource management. Eloqua and Silverpop are the obvious candidates.
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