Convince & Convert

JULY 21, 2010

A recent presentation at the PRSA Counselors Academy, by Michael Lasky , Partner and Chair of the Public Relations Law Practice at the law firm of Davis & Gilbert in NY, provided a wake up call to those in attendance about how the law is slowly creeping into the social landscape and why responsible marketers had better pay attention.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Buzz Marketing for Technology

JULY 24, 2008

Additional information on this project and extended case studies will be published in a forthcoming book, Science on the Internet (Olson, Zimmerman, & Bos, 2007). Our seven-category classification system is presented below. Author Index. About JCMC. Zimmerman, A., Journal of Computer-Mediated Communication , 12 (2), article 16.

Communities 100

Communities Practices Sample Work Management 100

Paul Gillin

JUNE 24, 2010

I’m particularly interested in your feedback on this chapter because it presents some new ideas I’ve been playing with about how to calculate the ROI of almost anything. According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.”

ROI 50

ROI Paid Content Social Marketing Webcast 50