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Meta advertising: what you need to know

illumin

However, it wasn’t until 2007 when Facebook officially launched its ‘Facebook Ads’ platform which allowed businesses to create individual profiles as well as “social ads” which were ads that combined social actions from a user’s friends (such as recent purchase of a business review) with an advertiser’s message.

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Get More Clicks With Email Accessibility Best Practices

Vision6

You hit send…but before you can breathe a sigh of relief, you realise your worst fears have come true! billion people worldwide who are visually impaired, you can guarantee a significant portion of that figure are email users. Here’s a couple of hassle-free ways you can cater to those who prefer the “dark mode” experience.

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Everything You Need to Know About Email Design

Vision6

Strap yourselves in because we’re going to clear the fog on your design lens so you can understand all the mechanics that go on behind the scenes. If you don’t want to fall into hot water, consult this checklist of 100 most common spam trigger words before you begin crafting your next email subject line. Email Subject Line.

Design 98
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101 Sure-Fire Ways to Make People Hate Your Marketing

Hubspot

So we thought we'd round up a pretty hefty list of ways (101, to be exact) that you can create the polar opposite of lovable marketing -- how to make people hate your marketing. So double check your marketing tactics against this list to ensure you're being as lovable as you possibly can to your prospects and customers.