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When Did Programmatic Advertising Start: A History Lesson

Rev

Remember those banner ads that you used to see when scrolling through MySpace or talking to your best friend via the antiquated AOL Instant Messenger? Those ads that we would see on our computers after school, or deep in a chat with your best friend, were actually the beginning of what we call Programmatic Advertising today.

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Meta advertising: what you need to know

illumin

With the success of the social media phenomenon, marketers continuously utilize Meta in their advertising strategies. Platforms like Meta continue to dominate the social media advertising scene, especially with Facebook rebranding to Meta several years ago in order to better integrate its acquisition of Instagram.

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Why Your Marketing Needs to be Data-Driven

PureB2B

There are now a wide variety of tools that enable marketers to capture a range of data at particular stages in their marketing campaigns. Adweek created an infographic that clearly shows us how marketing evolved through time. In the 1960s, marketing was mostly used at a mass targeting level through direct mail and advertising.

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A Shortish History of Online Video

Vidyard

By 1993, web browsers had attained the ability to display images, and the camera was connected to the internet as an image that could be refreshed ‘live’ to make it easier to transmit its status. But finding video content was still a challenge. There was a lot of video content floating around. Until Valentine’s Day, 2005.

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Understanding the Backchannel : Ruminate

Buzz Marketing for Technology

Content RSS. The worst effect of a backchannel added to a failed presentation or meeting is the fact that it memorializes your failure… at best it might provide some extra return in both content that didn’t make it into the meeting and a history that might provide clues as to what went wrong. technology.

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101 Sure-Fire Ways to Make People Hate Your Marketing

Hubspot

But even if there isn't someone special in your life right now, as a marketer, that doesn't mean you still can't get into the lovin' spirit. If you're creating marketing people love , that is. But just like there's more than one way to skin a cat, there's more than one way to make people hate your marketing guts.