The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. IDC’s most resent customer experience survey of over 200 key IT decision makers reveals that Frugalnomics is indeed in full effect.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

DECEMBER 14, 2005

IT solutions are indeed evolving from basic infrastructure, through business process optimization and information management. For example, a third world economy focuses on the physiological and safety needs first – basic human survival. And clearly not all of the IT landscape has commoditized.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Single Grain

MARCH 16, 2020

These transformations brought in new advertising methods, tools and, most importantly, tactics that can get much better user engagement, greater advertising ROI or even independent media-purchasing business. There are many examples of how freemium and commercially successful games made good use of mobile advertising.

Advertising Agencies 105

Advertising Agencies Advertisements Advertising Trends 105

Webbiquity

JANUARY 17, 2011

How do social media marketing strategies in small businesses differ from those in larger enterprises? More than 700,000 local businesses have active Pages on Facebook. Still don’t think social media is important for marketing your business? 75% of small businesses in the U.S. Twitter has the fifth oldest.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Convert

SEPTEMBER 8, 2021

Everything from their price and features, to how they do business so you can make the right choice when deciding which multivariate tool to get. For example, we could have a heap of headline ideas and are not sure which will work. Here’s an example: You run a headline test and pick a winner and implement. So let’s dive into it….

Multivariate analysis 52

Multivariate analysis Marketing Automation Services Tools A/B testing 52

Single Grain

JULY 21, 2020

It's actually been a business model since the 1960s. Email services that you commonly use like Gmail and Yahoo are probably the best examples of SaaS companies. 12 Best SaaS Marketing Tactics for Business Growth. 10 SaaS Business Lessons from $1B+ Unicorns (like Slack, Twilio, Lyft). SaaS is not a new concept.

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94

Convince & Convert

MARCH 16, 2010

I advocate participating in Twitter, and I’ve certainly grown my own audience via that channel, and it should be part of almost every company or business professional’s social media tool kit. Why Twitter's Not All That [link] [link] Jeff Phillips But is it more business-centric? Don’t get me wrong.

Social Media 124

Social Media Media Paid Content Webinar Metrics 124

The ROI Guy

SEPTEMBER 28, 2010

For example, the typical buyer receives over 20 e-mail marketing messages a week, up 32% over the past 4 years. About Me Thomas Pisello Orlando, Florida, United States Tom Pisello is a serial entrepreneur, focused on building ventures to help companies get more business value from their IT and business investments.

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Click here to download! Acquia Campaign Studio. Acquia acquired Widen in September 2021.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

The ROI Guy

AUGUST 5, 2010

Knowing the value of ROI is important when making a business investment because it clearly demonstrates the financial gains of the proposed project, compared to the relative cost. For example, if a project has an ROI% of 200%, the expected net benefits of the project are double those of the expected costs for implementing the project.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

AUGUST 5, 2010

Using an IT project as an example, let’s say that a company invests $100,000 in a new application and that the application requires $25,000 annually thereafter in maintenance and support costs. To put the calculation in practical, step-by-step terms, we will use the calculation applied against our example cash flows.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

Webbiquity

NOVEMBER 28, 2011

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? ” Executives & Online Video [CHARTS] by eStrategy After Hours David Erickson shares eMarketer findings about the popularity of online video among business executives.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100