DivvyHQ

JUNE 24, 2019

If you’re a small- to medium-sized business (SMB), considering the use of content marketing management software can present a dilemma. For an SMB, without a team of in-house content marketers or a huge marketing agency in its corner, content management software is pure marketing gold. It could help you stay organized.

Enterprise Management 95

Enterprise Management Work Management Marketing Management SMB 95

Zoominfo

MAY 8, 2020

Withers emphasizes the importance of creating “fences” or boundaries around your business opportunity, which allow your team to focus on the areas of greatest opportunity and narrow the environment in which your company operates. For example, ZoomInfo markets to companies of all sizes and in all industries. Bottom-Up Market Size.

Enterprise Management 273

Enterprise Management Marketing Management Analysis Marketing Analytics Tools 273

Tony Zambito

MARCH 26, 2012

This is part 3 of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. . The sheer size of the SMB makes for a daunting task for any organization intent on marketing to the SMB segment.

SMB 100

SMB Enterprise Management Buyer Personas Marketing Management 100

Salesforce Marketing Cloud

JANUARY 24, 2022

Growing small- or medium-sized businesses (SMBs) — those with a 1% increase in revenue or more in a six month period — are 59% more likely to use marketing automation. Growing SMBs are also 23% more likely to use email marketing software. Get more sales and marketing best practices for small businesses.

Small Business Marketing 98

Small Business Marketing Marketing Automation Services Budget Programs Lead Scoring 98

SmartBrief - Marketing

AUGUST 4, 2023

It is becoming increasingly challenging for small and medium-sized businesses (SMBs) to remain digitally literate in today’s fast-paced digital landscape. With many small businesses still relying on outdated processes, it’s no surprise that workers’ digital literacy is struggling to keep up. Those hours add up.

Small Business Marketing 52

Small Business Marketing Enterprise Management Work Management SMB 52

Delivra

FEBRUARY 6, 2019

To get where they are today, big companies once relied on innovative products and SMB marketing. This article will explain how using creative SMB marketing campaigns can help your small business earn more revenue. We’ll also show you examples from real brands you can use to knock your marketing out of the park.

SMB 40

SMB Paid Content Campaigns Guerilla Marketing 40

SmartBug Media

APRIL 17, 2020

Especially for smaller teams, potential wins need to be carefully measured against your team’s capacity, budget, and business goals. New martech initiatives can transform your business, but they are only as good as your strategy and preparation. Sales Insights. You can also show special offers to members of priority accounts.

Marketo 66

Marketo SMB Lead Scoring Lead Ranking 66

BenchmarkONE

OCTOBER 4, 2019

As a marketing agency hired by an SMB, it makes sense that you would want to do your best to help them grow both brand awareness and revenue. . If your SMB client is an authority on what they do, then why not capitalize on it by hosting pay-to-attend webinars and seminars? Is your SMB client a local company? Expand Their Reach.

SMB 57

SMB Paid Search Agency Advertising Agencies Ad Agencies 57

Marketing Insider Group

DECEMBER 8, 2020

Does it seem unattainable for your small business? SMB business owners are wrestling with these questions and seeking clarity. B2B SMBs can achieve digital transformation; it takes work, commitment, and the right strategy. Putting budget dollars in these areas can lead to business growth and greater profitability.

Digital Transformation 277

Digital Transformation Marketing AI Work Management Marketing Management 277

Zoominfo

MAY 31, 2022

Defining your market today — and understanding where your business can grow in the future — helps go-to-market teams focus on the right customers and competitors at the right time. For example, you may win more with small-to-midsize healthcare companies than with enterprise financial companies.

Enterprise Management 130

Enterprise Management Analysis Marketing Management SMB 130

Zoominfo

AUGUST 16, 2022

B2B sales and marketing teams need reliable firmographic profiles of their target accounts that will stay up-to-date amid the rapid pace of change in business. Sourcing a continuous stream of reliable business data isn’t a straightforward process. businesses are small businesses with fewer than 500 people.

Zoominfo 130

Zoominfo Best Practices SMB SIC 130

ClearVoice

AUGUST 24, 2022

Your business needs stellar content to succeed. Content is the modern business solution that your modern business needs to continue to be successful. Let’s explore some of your potential business needs and identify how quality content can help you fulfill those needs: Content helps you build trust.

Paid Search Agency 52

Paid Search Agency Business SMB Content 52

Biznology

DECEMBER 28, 2015

As in: how can small business tools work together to get more done? Here are six tools that can harness the power of two platforms as one and improve business efficiency. For example, Insightly integrates with Gmail to provide more details on an email contact, set tasks, opportunities, or link to projects in your CRM.

SMB 80

SMB Tools Effectiveness Marketing Analytics Tools 80

NuSpark Consulting

MARCH 17, 2013

MindMatrix is one the platforms I recommend to SMBs. I recently caught up with Andy Carlton, Director, Channel Sales and Business Development at MindMatrix. One example: being able to produce, on the fly, a customized and personalized sales proposal. Paul: How does this translate to the SMB market?

Marketing Automation Services 100

Marketing Automation Services SMB Marketing Automation Automation 100

Salesforce Marketing Cloud

DECEMBER 1, 2021

The internet is a loud, busy place — especially if you’re a small- or medium-sized business (SMB) competing with big players for your share of the market. Here’s a few practical tips to help your quest for small business ecommerce growth. billion across the globe – the largest audience recorded. Know your conversion rate.

Small Business Marketing 98

Small Business Marketing eCommerce Paid Content Enterprise Management 98

Biznology

DECEMBER 2, 2010

As a result, the SMB (small and medium business) is now having more pressure than ever placed on them to make sure that their local Internet presence is well thought-out and executed. I talk about this a lot because I can see how important this element of the SMB's Internet presence is becoming. Here's an example.

SMB 80

SMB Long Tail Marketing Internet Marketing SERP 80

Moz

NOVEMBER 2, 2020

72% of consumers believe they will frequent neighboring businesses more after the crisis is over, but that will take all of us doing our part now to ensure as many SMBs are still there to greet us when better days return. What is Small Business Saturday? Small Business Saturday’s date this year is November 28th.

Paid Search Agency 71

Paid Search Agency Small Business Marketing Advertising Agencies SMB 71

Salesforce Marketing Cloud

APRIL 20, 2022

When it comes to staying ready for whatever lies ahead, digital-first small businesses have a leg up. We recently surveyed 200 small and medium businesses (SMBs) to learn how adopting digital work — with both their tools and culture — are better positioned to thrive than their less tech-savvy counterparts. What does this mean?

Small Business Marketing 98

Small Business Marketing Work Management Marketing AI Marketing Management 98

Salesforce Marketing Cloud

FEBRUARY 7, 2022

As a small business leader or a midsize business executive, it’s your job to consider what you and your sales teams can do for customers. Here are five simple and effective small business leadership tactics you can use to lead your SMB with compassion, and help you sustain real customer relationships both now and in the future.

Small Business Marketing 98

Small Business Marketing Effectiveness Business Enterprise Management 98

Biznology

FEBRUARY 19, 2014

1) Keeping up with evolving sales channels by understanding business strengths. For many SMBs with limited budgets, this can be difficult to sustain — especially if ground is gained slowly and ROI is nonexistent. For example, say a customer finds you through paid search, clicks to your site, signs up for a newsletter, and then leaves.

Top of Funnel 80

Top of Funnel SMB eCommerce Allocation 80

Convince & Convert

MAY 6, 2016

Business and customer data has existed for ages. With integrated media buying tools, businesses are able to unlock the secrets within their customer data and use it within their programmatic advertising strategy. For the greatest ROI, most marketers at small business are turning to customer-focused digital advertising campaigns.

Small Business Marketing 96

Small Business Marketing Ads SMB Marketing & Strategy 96

Scoop.it

SEPTEMBER 14, 2023

Gathering and analyzing data about your industry helps you make better-informed decisions, stay afloat, and ultimately grow your business. So, in this comprehensive guide, you’ll find four practical ways to use market intelligence for business growth. You can also use business intelligence tools to identify emerging trends.

Churn Rate 86

Churn Rate SMB Marketing & Strategy DemandBase 86

ANNUITAS

JANUARY 30, 2024

Salesforce provides this example: A merchandiser can easily build a campaign landing page for a new line of running shoes by inputting a few prompts into Page Designer to quickly generate a new web page that mirrors the branding on its existing storefront.

Marketing Analytics Tools 130

Marketing Analytics Tools Marketing Automation Services Google Tools 130

Onalytica B2B

OCTOBER 30, 2018

Robert Levin – Chief SMB Officer & Editor-in-chief at RSL Media. Bio: Rob is the CEO and Editor-in-Chief of content development firm RSL Media, specializing in helping enterprise companies achieve their revenue goals through exceptional buyer-aligned content programs targeting small and midsize businesses (SMBs).

SMB 157

SMB Small Business Marketing Custom Publishing Cost per Acquisition 157

ClickDimensions

NOVEMBER 28, 2023

In the fast-paced world of B2B sales and marketing, the landscape of complex and costly tech solutions can be overwhelming but also the key to success for small to medium businesses (SMBs). Scalability is Key: Look for solutions that can scale with your business. Did you know?

B2B Sales 52

B2B Sales Enterprise Management Cost Work Management 52

ClickDimensions

NOVEMBER 28, 2023

In the fast-paced world of B2B sales and marketing, the landscape of complex and costly tech solutions can be overwhelming but also the key to success for small to medium businesses (SMBs). Scalability is Key: Look for solutions that can scale with your business. Did you know?

B2B Sales 52

B2B Sales Enterprise Management Cost Work Management 52

Marketing Insider Group

SEPTEMBER 28, 2021

Digital marketing goals and challenges – every business has them. In this survey, businesses prioritize acquisition and upselling, indicating their awareness of the revenue possibilities from retention. Back to the example of SEO rankings, the process may look like this: Identifying keyword opportunities. It’s a team.

Planning 273

Planning Lead Scoring Lead Ranking Gartner 273

SugarCRM

FEBRUARY 22, 2016

As a matter of fact, the buyer’s journey plays an integral role in today’s digital, multi-channel marketing world and even SMB organizations can’t ignore it. The simplest way to describe the buyer’s journey is as a map of the phases through which people will cycle as they become prospects for your business and, hopefully, customers.

SMB 50

SMB Work Management Marketing Management Top of Funnel 50

ViewPoint

MAY 20, 2016

They recommend that as a first step toward capturing these key performance indicators, clients walk through a model that breaks down typical marketing contribution and mix based on three go-to-market strategies: direct enterprise accounts, inside commercial accounts, and small-and-medium-sized business (SMB)/channel accounts.

Enterprise Management 159

Enterprise Management SMB Sales Qualified Leads Allocation 159

Valasys

APRIL 11, 2023

Innovation is crucial for the success of small and medium-sized businesses. However, not all SMBs have access to the same resources and tools as larger companies. Businesses can use it to foster innovation and drive growth. So, if you’re looking to take your SMB to the next level, keep reading.

Advertising Mediums 52

Advertising Mediums Resources Enterprise Management Work Management 52

Marketing Insider Group

FEBRUARY 15, 2021

Better also means the content is up to date, research-backed, longer, and it includes more visuals, clearer explanations, examples, and more. Here’s an example. In a post on B2B SMB digital transformation , we understood this wasn’t a new topic. We look at why and how it impacts a business. Image: CMI. Take our blog.

Lead Scoring 343

Lead Scoring Lead Ranking Content SMB 343

The Point

DECEMBER 12, 2017

For example, TV advertising alone may be diminishing in significance, but it still makes up more than one-third of all media outlays. B2B Marketers, particularly those focused on the SMB market, would be wise not to ignore traditional channels in their rush to digital.

CMO 218

CMO Customer Surveys Analytics Planning 218

Adobe Experience Cloud Blog

JANUARY 15, 2020

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. Digital marketing helps small businesses build lasting customer relationships. To successfully do that, a small business needs to identify what its target customer needs so it can fulfill those demands. .

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

ClickDimensions

FEBRUARY 28, 2023

For many businesses, customer retention is paramount, especially in uncertain economic times. Inflation and the cost-of-living crisis ( UK and Europe ) has made customers set stricter priorities while reducing their spending leaving many businesses under pressure to reduce customer churn as much as possible.

Lead Ranking 98

Lead Ranking Cross-Selling SMB Trigger Marketing 98

Seismic

AUGUST 17, 2020

This integration turns into an incredible timesaver for the banker and provides an impressively tailored experience for small to medium-sized business (SMB) clients. While time is money in the business world, time-saving technology also appeals to bankers’ inherent desire for convenience. The future of relationship banking.

Efficiency 105

Efficiency SMB Verticals API 105

Zoominfo

JANUARY 31, 2023

The companies are segmented by sales rep headcount:: 10+ sales reps for small and medium businesses 30+ sales reps for mid-market 100+ sales reps for enterprise We’re selling to CEOs, vice presidents of sales, sales directors, and sales managers. In this example, our data quality will range from 85-99% accuracy.

Zoominfo 130

Zoominfo Enterprise Management Work Management Marketing Management 130

ClearVoice

MARCH 14, 2019

We’ll also take a look at five written boilerplate examples that are used in a variety of different channels to create a memorable, consistent brand identity. Even if you’re Subway or McDonald’s (see example below). 5 examples of good boilerplate copy. Don’t exaggerate or make claims that you can’t prove.

Examples 100

Examples Press SMB Blast Campaigns 100