LeanData
SEPTEMBER 29, 2015
Sangram Vajre, a co-founder of Terminus , said that in the past he felt compelled to use the number of leads his marketing campaigns generated to justify their success even though “I always felt it was the wrong thing to do.”. Today, though, Marketing Qualified Leads (MQLs) metric means little to him. You need real relationships.”.
Rev
MARCH 13, 2016
developed Artificial Intelligence (AI) algorithms that helped the Chicago Cubs go from the third worst team in Major League Baseball in 2006 (0.407) to winning the National League Central Division in 2007. These constraints make baseball analogies a favorite among business executives. Where does all that money go?
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LeanData
SEPTEMBER 29, 2015
Sangram Vajre, a co-founder of Terminus , said that in the past he felt compelled to use the number of leads his marketing campaigns generated to justify their success even though “I always felt it was the wrong thing to do.”. Today, though, Marketing Qualified Leads (MQLs) metric means little to him. You need real relationships.”.
LeanData
SEPTEMBER 29, 2015
Sangram Vajre, a co-founder of Terminus , said that in the past he felt compelled to use the number of leads his marketing campaigns generated to justify their success even though “I always felt it was the wrong thing to do.”. Today, though, Marketing Qualified Leads (MQLs) metric means little to him. You need real relationships.”.
Smashmouth Marketing
MAY 29, 2009
We learned the importance of integrating sales and marketing technology in terms of the marketing automation platform, core SFA and sales productivity applications like knowledge management, automated methodology or prospect development among many other valuable takeaways. How does marketing play in Sales 2.0?
Smashmouth Marketing
MAY 11, 2009
We learned the importance of integrating sales and marketing technology in terms of the marketing automation platform, core SFA and sales productivity applications like knowledge management, automated methodology or prospect development among many other valuable takeaways. How does marketing play in Sales 2.0?
Industrial Marketing Today
MAY 18, 2010
Back in 2006, David Meerman Scott had a done comprehensive analysis over a nine-month period of the large number of meaningless phrases used in corporate marketing and PR materials. He has updated the original analysis with new data from November 1, 2006, to July 31, 2007. He called it “The Gobbledygook Manifesto.”
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