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When Did Programmatic Advertising Start: A History Lesson

Rev

Remember those banner ads that you used to see when scrolling through MySpace or talking to your best friend via the antiquated AOL Instant Messenger? Those ads that we would see on our computers after school, or deep in a chat with your best friend, were actually the beginning of what we call Programmatic Advertising today.

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What Is an Ad Network? Definition, Types, and Examples

Martech Advisor

An ad network is defined as a mediator between publishers and advertisers, to curate a large repository of ad inventory from publishers and sell it to advertisers. With digital ads comprising roughly half of the world’s total advertising spends, it is becoming the go-to marketing medium for advertisers.

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A Shortish History of Online Video

Vidyard

By 1993, web browsers had attained the ability to display images, and the camera was connected to the internet as an image that could be refreshed ‘live’ to make it easier to transmit its status. But finding video content was still a challenge. There was a lot of video content floating around. Until Valentine’s Day, 2005.

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Best Social Media Stats and Market Research of 2009

Webbiquity

What are the latest trends in search? Which industry segments are most actively discussed in social media? Who’s really using which social media networks? Which social media tool do businesses find most effective at reaching their target audiences? What social media information source is used by 91% of b2b buyers?